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Mobile Ad Campaigns: 44% Target App Download While 21% Carry ‘Registration’ As A Goal !

The adoption of Smartphone is surging across the globe as people are ditching their traditional styled ‘Feature Phone’ in search of higher productive and MFD (Multi Function Device) features. By 2016 Smartphone is expected to capture nearly one-third of...
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Quick Commerce War Heats Up: Can Flipkart Catch Zepto After the Failed Acquisition?

When a big company intends to enter a new business segment from scratch, it often prefers to acquire an...
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