millenialmedia

Apple Inc. (NASDAQ:AAPL) tops the list of manufacturers by driving 39.3% of total ad impressions worldwide in Q2, 2013, according to a report from Millennial Media. Interestingly, Korean electronics giant Samsung, having greatest number of devices in the market,...

While mobile is taking the world with storm, advertisers and marketers are experimenting various strategies to win over mobile advertisement industry worth hundreds of billion dollars. Google Android and Apple iOS – two main drivers of the growth –...