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SMS Marketing Is Not Dead, It Has Just Become More Smart: Jay Sheth, CEO – mGage India [DDialogue]

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The explosive adoption of mobile phone and internet in India has given wings to mobile advertisers and brands who are always looking for clutter-breaking ways to attract potential buyers. With 1.17 billion mobile users in India, marketers have been bullish with SMS promotion since the advent of falling tariffs in the early to mid 2000s.For the last five years,...

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