mcommerce

While the smartphone industry may have hit a major road block in 2016, the impressive growth and penetration that it has managed to achieve in mature markets like the US, have now started to influence other industrial sectors as...

E-Commerce has gradually placed itself as one of the major players in the B2C model of consumer products, commanding nearly 7.3% of the entire world's retail sales in 2015 itself. Just how big is that number? Estimates point to...

Day in and day out, the mammoth social media platform Facebook Inc. (NASDAQ:FB) evolve to fulfill Mark’s dream of the connected world. One such attempt is introducing Canvas a product allowing the users to click on the Facebook ad, browse...

We are living in the digital age where every thread of our existence is intrinsically linked to the internet, be it through our daily companion the smartphone or the trusty PC. While shopping giants like Amazon and eBay have...

The billowing of eCommerce having changed shopping habits is no secret. With eCommerce stated to cross $2.489 trillion by 2018 (excluding travel and event ticketing) and the travel and tourism industry alone having reached $7.58 trillion of total contribution to global...

Although, Smartphone users in India is growing year by year along with better mobile internet reach, the mobile app-only shopping hasn’t already picked up yet as expected. To understand the concerns of online shoppers regarding mobile app only shopping,...

The mobile internet is still a developing industry in Asia Pacific region. The second largest country by population and number of mobile subscribers is still far from developed mobile infrastructure. Chew this – out of the 1.24 billion people in India,...

Customers are now increasingly using their smartphones while shopping physically in a retail store. In a survey commissioned by Google almost 84% of smartphones users use their phones for at least 15 minutes to help them select which product...

Smartphones are slowly killing the need for multiple devices and Apps are equally captivating people to ditch other offline necessities. Mobile payment apps are yet to become the norm at retailers, although they are gaining in popularity. In 2013,...

Mcommerce hardly had any users due to various reasons, but the number of people shopping on mobile is increasing considerably. People often refrained from buying things online using a phone because of slow internet speeds, long loading screens due...