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Don’t Turn Your Back To Negative Feedbacks: Use It To Improve Your Products and Services!

Business to business (B2B) marketing presents different challenges when compared to business to consumer (B2C) marketing. Consumers tend to be brand loyal.  Once they are “locked” into a brand, it is difficult to woo them away. Businesses also have brand loyalty, but consumers are more likely to change vendors if they feel other companies' offerings will have a positive...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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