Marin Software

Google Inc. (GOOGL) Retargeting Search Campaigns Generate Greater ROI When Combined With Social !

Retargeting campaign - also known as remarketing campaign - combined with Google Inc. (NASDAQ:GOOGL) Search ad campaign and Social Media campaign, especially with Facebook Inc.  (NASDAQ:FB), brings more engagement and results in greater ROI, claims the recent study. In the last report on Retargeting we...

Marketers Using ‘Ad Creative’ Strategies Drive 60% Higher CTRs And 75% Lower CPA In Fan Acquisition Campaigns! [REPORT]

NewsFeed ads, a prominent part of native ads on Facebook Inc. (NASDAQ:FB) is rising in prominence as it drives 5X higher conversion rate than right hand side ads. With an increasing demand for NewsFeed ads, the competition for high value ad...
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Latest News

Microsoft Confirms That Buying TikTok Is On The Cards!

Putting an end to all speculations Microsoft has confirmed that the company is actively exploring options to...
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Happy Birthday Charlie Cheever: Quora Is A Real Disruptor of Q&A Forum

If you ever asked any question on the internet, Charlie Cheever needs introduction to you. Old wine in a...

Facebook Launches Music Videos to Eat into YouTube’s Market

With the launch of Music Videos, Facebook has made another competitive move against its biggest opponent, Google. In a...

Facebook Reveals Big Plans Behind The WhatsApp JioMart Integration In India

After Facebook Inc. (NASDAQ:FB) acquired a minority stake of 9.99% in Jio Platforms for a whopping $5.7 billion in April, it was revealed that...

Microsoft To Acquire TikTok In the US?

The rumours are making rounds that Microsoft may acquire TikTok to keep the popular short video sharing app operational in the US.