Marin Software

Google Inc. (GOOGL) Retargeting Search Campaigns Generate Greater ROI When Combined With Social !

Retargeting campaign - also known as remarketing campaign - combined with Google Inc. (NASDAQ:GOOGL) Search ad campaign and Social Media campaign, especially with Facebook Inc.  (NASDAQ:FB), brings more engagement and results in greater ROI, claims the recent study. In the last report on Retargeting we...

Marketers Using ‘Ad Creative’ Strategies Drive 60% Higher CTRs And 75% Lower CPA In Fan Acquisition Campaigns! [REPORT]

NewsFeed ads, a prominent part of native ads on Facebook Inc. (NASDAQ:FB) is rising in prominence as it drives 5X higher conversion rate than right hand side ads. With an increasing demand for NewsFeed ads, the competition for high value ad...

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Ola IPO: No Earlier Than FY23 To Make The Most of Electric Vehicle Hype

Excited by the historic response to Zomato IPO, many other Indian startup unicorns have started gearing up for IPO....