Marin Software

Google Inc. (GOOGL) Retargeting Search Campaigns Generate Greater ROI When Combined With Social !

Retargeting campaign - also known as remarketing campaign - combined with Google Inc. (NASDAQ:GOOGL) Search ad campaign and Social Media campaign, especially with Facebook Inc.  (NASDAQ:FB), brings more engagement and results in greater ROI, claims the recent study. In the last report on Retargeting we...

Marketers Using ‘Ad Creative’ Strategies Drive 60% Higher CTRs And 75% Lower CPA In Fan Acquisition Campaigns! [REPORT]

NewsFeed ads, a prominent part of native ads on Facebook Inc. (NASDAQ:FB) is rising in prominence as it drives 5X higher conversion rate than right hand side ads. With an increasing demand for NewsFeed ads, the competition for high value ad...

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The Slip-Ups Keep On Coming: WhatsApp Web Users’ Mobile Data Leaked On Google

As the developments have unfolded over the past week, the clock for WhatsApp seems to be ticking...
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Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go after China’s second-biggest smartphone marker...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out HarmonyOS later in 2021 as...

Battle Lines Are Drawn: Qualcomm’s Latest Acquisition to Challenge Apple, Intel

The quest to gain supremacy creates a butterfly effect for sure. With the challengers and the champion pulling out all stops to...

After Ola and Uber, Now Swiggy And Flipkart Under Probe For Tax Evasion: What’s Brewing?

A few days ago, reports emerged about Ola and Uber coming under the scanner of Directorate General of Goods and Services Tax...