Marin Software
Brief
Google Inc. (GOOGL) Retargeting Search Campaigns Generate Greater ROI When Combined With Social !
Anmol Gupta - 2
Retargeting campaign - also known as remarketing campaign - combined with Google Inc. (NASDAQ:GOOGL) Search ad campaign and Social Media campaign, especially with Facebook Inc. (NASDAQ:FB), brings more engagement and results in greater ROI, claims the recent study.
In the last report on Retargeting we...
Brief
Marketers Using ‘Ad Creative’ Strategies Drive 60% Higher CTRs And 75% Lower CPA In Fan Acquisition Campaigns! [REPORT]
Varun Nayak - 2
NewsFeed ads, a prominent part of native ads on Facebook Inc. (NASDAQ:FB) is rising in prominence as it drives 5X higher conversion rate than right hand side ads. With an increasing demand for NewsFeed ads, the competition for high value ad...
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Future Retail Can’t Sell Its Assets To Reliance Retail: Singapore Tribunal
In a double victory for Amazon, the Singapore International Arbitration Centre (SIAC) has denied Future Retail's appeal to lift the temporary suspension...