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Google Inc. (GOOGL) Retargeting Search Campaigns Generate Greater ROI When Combined With Social !

Retargeting campaign - also known as remarketing campaign - combined with Google Inc. (NASDAQ:GOOGL) Search ad campaign and Social Media campaign, especially with Facebook Inc.  (NASDAQ:FB), brings more engagement and results in greater ROI, claims the recent study.In the last report on Retargeting we analyzed its successful competence to drive positive ROI which has made it an integral part of digital marketing strategy along...

Marketers Using ‘Ad Creative’ Strategies Drive 60% Higher CTRs And 75% Lower CPA In Fan Acquisition Campaigns! [REPORT]

NewsFeed ads, a prominent part of native ads on Facebook Inc. (NASDAQ:FB) is rising in prominence as it drives 5X higher conversion rate than right hand side ads. With an increasing demand for NewsFeed ads, the competition for high value ad placement is also increasing. As Facebook does not feature ads in the users’ feed with lower CTR, it is important...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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