In today’s highly competitive Direct-to-Consumer (D2C) landscape, retaining customers and keeping them engaged has become an uphill task for brands in India. The rapidly shrinking attention span time has made the task even more difficult, with studies indicating they...
From aligning schedules, choosing a destination to packing essentials and all that jazz - Who says "The Journey before a Journey" is merely hyped over and not fun? But what comes along as the brick of wall are the...
With the emergence of an endless number of brands across products of various categories, consumers are effectively choosing /switching brands based on their requirements, buying capacity, additional incentives provided by retail stores and other criteria. Brands are innovating by...
