Lintas

Sony India retains Lintas

The electronics major has just completed a review process of its media agency of record, and has retained the incumbent Lintas Media Group, in a year which has been dotted with high-profile media pitches! The other agencies in the...

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What is the Value of Auditing a Marketing Campaign?

As a general rule, reviewing business best practices is not considered an exciting task. Rather, most business leaders would...