KPIs of Ad-campaigns

ROI Acts As Better KPI Than CTR,CPC! DOs And DONTs For Advertisers [REPORT]

With the advent of the fast emerging digital advertising technology, a majority of advertisers and marketers around the world are aware of various marketing techniques via social media sites and are well versed with key performance indicators for their...
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Twitter has already lost its top 50 advertisers: Losing its mojo as an advertising platform

Twitter has been making headlines ever since Elon Musk took over the company in October 2022. He, as temporary...
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