KPIs of Ad-campaigns

ROI Acts As Better KPI Than CTR,CPC! DOs And DONTs For Advertisers [REPORT]

With the advent of the fast emerging digital advertising technology, a majority of advertisers and marketers around the world are aware of various marketing techniques via social media sites and are well versed with key performance indicators for their...
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India’s Top 3 IT Firms Let Go 65k Employees in FY24: Is Automation the Culprit?

Tech industry layoffs post-Covid have been a major concern, affecting white-collar employment in India. This trend isn't confined to...
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