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Brands, Your Online PR Crisis Is Your Fault

online PR crisis
These days PR Crisis is one of the biggest challenges faced by brands, either be it McDonald’s, KFC, Apple or any other. While small brands find itself in a bit of tricky situation, bigger brands sometimes also do big mistakes at the time of handling online PR crisis. Timothy Combs has rightly defined crisis as "the perception of an...

How Creative Are You With Your Social Media Promotion – India’s Best Facebook Campaigns Of 2012

Facebook 2012 saw a massive number of Indian brands exploring the platform in their own ways. From product launches to target celebrations with fans, brands and their agencies tried all marketing tricks to engage with their users.The best 10 Facebook campaigns of 2012 in India is listed here, these are not been rated but have been picked up on...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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