Kantar IMRB

Rural India: The Catalyst of the Booming Indian Digital Economy

Data has undoubtedly become the lifeblood for commercial and governance activities in the 21st century. And with a burgeoning youth population and an estimated 60% being rural, the rise of a data-dominated digital economy is inevitable. The contribution of rural India has been...

Internet Users In India Exceeds Half a Billion People In 2018, 97% Use Mobile To Connect [REPORT]

The number of Internet users in India has exceeded half a billion people in 2018! Fixed at a whopping 566 million, this success has been urged on by rural internet growth and usage. In consonance with a report on digital adoption and...

Latest News

Future Retail Can’t Sell Its Assets To Reliance Retail: Singapore Tribunal

In a double victory for Amazon, the Singapore International Arbitration Centre (SIAC) has denied Future Retail's appeal to lift the temporary suspension...