Kantar IMRB

Rural India: The Catalyst of the Booming Indian Digital Economy

Data has undoubtedly become the lifeblood for commercial and governance activities in the 21st century. And with a burgeoning youth population and an estimated 60% being rural, the rise of a data-dominated digital economy is inevitable. The contribution of rural India has been...

Internet Users In India Exceeds Half a Billion People In 2018, 97% Use Mobile To Connect [REPORT]

The number of Internet users in India has exceeded half a billion people in 2018! Fixed at a whopping 566 million, this success has been urged on by rural internet growth and usage. In consonance with a report on digital adoption and...
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Customer Frustration Rising at Paytm Payments Bank: 150x YoY Surge in Complaints

User complaints can have severe repercussions for any B2C business, particularly operating in the fintech sector where daily financial...
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