Ipsos

Today apps are more like a necessity for smartphone users. Thus, marketers are turning to app-marketing in order to connect with users. Apps are mostly used for communication, social networking, bookings, entertainment and gaming. While some apps are completely...

Internet usage in India has surged 49% over the past year, as stated by Telecom Minister Ravi Shanker Prasad. Nearly 6o% of total internet users in India access the internet on their mobile and the number of mobile internet...

The influence and interference of social media is people’s life has been increasing for years now. And, a latest study over Social Media Contribution In Online Purchases states that the share is bigger than expected; globally 3 out of...

A new study reveals that Social Media users in India are most committed towards Brands’ Pages on social networking sites, like Facebook. Nearly 81% of social media users in India, which were surveyed, said that they regularly check Brands’...

Surroundings spell soundness of mind and body and India is ranked among the top 6 of the world. Residents of the Netherlands, Canada and Australia are the most satisfied with the areas where they live, according to a survey of 23 countries. India is not far behind. India freezes the 4th spot among Top 6 happiest couontries across the globe.