Ipsos

Why Do Smartphone Users Download Apps: 33% Pay for Ad-free Experience [REPORT]

Today apps are more like a necessity for smartphone users. Thus, marketers are turning to app-marketing in order to connect with users. Apps are mostly used for communication, social networking, bookings, entertainment and gaming. While some apps are completely...

Mobile Internet Usage In India On Rise: Pros Spend Upto 8 Hours Daily [REPORT]

Internet usage in India has surged 49% over the past year, as stated by Telecom Minister Ravi Shanker Prasad. Nearly 6o% of total internet users in India access the internet on their mobile and the number of mobile internet...

Nearly 3 Out Of Every 10 Internet Users Make A Purchase Based Upon Social Media Updates [STUDY]

The influence and interference of social media is people’s life has been increasing for years now. And, a latest study over Social Media Contribution In Online Purchases states that the share is bigger than expected; globally 3 out of...

Record 81% Social Media Users In India Check Brands’ Pages Regularly [Report]

A new study reveals that Social Media users in India are most committed towards Brands’ Pages on social networking sites, like Facebook. Nearly 81% of social media users in India, which were surveyed, said that they regularly check Brands’...

India among Top5 ‘happiest’ survey !

Surroundings spell soundness of mind and body and India is ranked among the top 6 of the world. Residents of the Netherlands, Canada and Australia are the most satisfied with the areas where they live, according to a survey of 23 countries. India is not far behind. India freezes the 4th spot among Top 6 happiest couontries across the globe.

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Happy B’day Chad Hurley: The Co-Founder Of The World’s Largest Video Library

Chad Hurley never cared about success, he mended his ideas and tried to garner the fruits from...
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How Mobile Is Becoming A Catalyst Of Online Gambling Market Growth

The global online gambling market is now one of the biggest and it is expected to grow up to 127.3 billion US...

“Open Up Cambridge Analytica, It’s CBI At the Door!”

Among all the establishments ensnared in deplorable acts, Cambridge Analytica has steadily climbed the ladder of infamy. The roots of its malice...

Smartphone Resale Value: Depreciation Is Surprising Enough [REPORT]

It's a tad cliché and true that smartphones have permeated every sphere of our life. The ceaseless tech breakthroughs have led to...

Happy Birthday David Rosen: The Man Who Made Our Childhood Fun-Filled

Americans are gifted with entrepreneur's brains! David Rosen, a former soldier stationed in Japan saw the increasing market potential and started various ventures...