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Apple iOS lose Grounds to Android; Windows Phone 7 Records 92% Growth in Mobile Ad Impressions [ANALYSIS]

Microsoft’s Windows Phone 7 is, apparently, gaining traction among mobile users as the monthly ad impressions from Windows base mobile handsets have increased by 92% month-on-month. However, the overall mobile ad impression market share of Windows OS is mere...

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What is the Value of Auditing a Marketing Campaign?

As a general rule, reviewing business best practices is not considered an exciting task. Rather, most business leaders would...