Invite Media
Google
Google buys display ad auctioneer Invite Media
Dazeinfo -
Google has confirmed the acquisition of Invite Media, a display advertising company that helps connect buyers and sellers of display advertising. Search advertising pays the bills at Google, but it has targeted display advertising as a growth opportunity for several years, starting with its acquisition of DoubleClick. Google announced the Invite Media buy on its DoubleClick blog Thursday, after MediaMemo reported news of the pending acquisition Wednesday for around $70 million.
- Advertisement -
Latest News
Meta Q1 2024: Jaw-Dropping Surge in Revenue and Net Profit, But Reality Labs Burning Billions
Meta Platforms, Inc. (NASDAQ: META) has unveiled its financial results for the first quarter of 2024 and it is...
- Advertisement -