instagram reels

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of online content, according to most, is due to the precedent TikTok set when it arrived on the market only to dominate it...

The year 2020 has been a massive year for the Chinese short-form video app TikTok. After being one of the top 4 global apps for two years in a row, TikTok finally came for the crown, becoming the most...

In the month of August, when Facebook launched Instagram Reels as an in-app feature, common perception suggested that the social media behemoth did so to eat into Tiktok's market space. However, as always, the CEO Mark Zuckerberg has been thinking...

After the Indian Government banned the popular short-form video app TikTok along with 58 other Chinese-origin apps, many ‘homegrown’ or Indian-made Tiktok alternatives quickly emerged to fill the gap. Even though the growth spurt of these Indian apps such...