Imagine a world where your advertising campaigns are not just seen but experienced, your products are showcased like masterpieces, and your customers can effortlessly journey through your offerings with a mere swipe. Meta's latest game-changing Reels ad features are...
When YouTube burst onto the scene in 2005, no one could have predicted the whirlwind it would create. Long-form videos became the kings of online content, captivating audiences with their lengthy narratives. However, as technology advanced and internet speeds...
India's short-form video market is rapidly growing with each passing year. This exploded growth is fueled by the country’s young and tech-savvy population. According to the recent report by Redseer Strategy Consultants, the Indian short-form video market is on...
Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of online content, according to most, is due to the precedent TikTok set when it arrived on the market only to dominate it...
The year 2020 has been a massive year for the Chinese short-form video app TikTok. After being one of the top 4 global apps for two years in a row, TikTok finally came for the crown, becoming the most...
In the month of August, when Facebook launched Instagram Reels as an in-app feature, common perception suggested that the social media behemoth did so to eat into Tiktok's market space.
However, as always, the CEO Mark Zuckerberg has been thinking...
After the Indian Government banned the popular short-form video app TikTok along with 58 other Chinese-origin apps, many ‘homegrown’ or Indian-made Tiktok alternatives quickly emerged to fill the gap. Even though the growth spurt of these Indian apps such...
