inmobi

The Future Of Mobile Advertising In India Is All Video: Investment Up By 119%, Consumption 124% [REPORT]

Digital advertising has been around since the very early days of the internet. It is - and has always been - one of the most popular monetization models in the digital world. As of today, it forms the core...

The Secret to App Monetization Revealed: 55% Developers Earn Below $1000 [REPORT]

With ten days to go for Mobile World Congress, 2016 to be held in Barcelona, Spain, we are getting little nostalgic and excited, simultaneously, as the best and the new of the smartphone world will be revealed. What amazes...

Microsoft’s Acquisition of InMobi Will Make Google Face The Heat ?

In a world, that is increasingly shifting its focus to a mobile first scenario, the Desktop Internet as we know is slowly dying. Companies are gradually understanding the impact of an app ecosystem and many of them are taking...

Evolution Of Mobile Native Ads: 33% Advertisers Plan To Increase Budget By 25% to 50%

The exploding adoption of smartphones and tablets has accelerated the growth of mobile app and mobile internet industry worldwide. About 3.4 billion smartphones have been shipped by the end of 2014 and users have over 2.5 million apps to choose from....

Mobile Gaming Market 2014: Adventure Games More Popular, Americans Prefer Puzzle Games !

Mobile gaming is a rapidly developing industry worldwide. It is very much affected by regions, history of game play behavior, cultural impact and gaming landscape. Although gaming industry faced a few setbacks due to rampant piracy issues and ban...

48% Of Users Consult Their Mobile Devices To Make Purchase Decisions: The Role Of Mobile In Media And Advertising!

Mobile devices have transformed our daily behavior through various apps. Now it's also the fastest growing platform for media. With a vast user base of 1.75 billion users by the end of 2014, mobile is transforming the way media...

Mobile Ad Market In India For Q3, 2013 : Mobile Websites Win Over Apps, Apple Doesn’t Exists!

Smartphone shipment is estimated to reach 1 billion in 2014 while sales of feature phone are dipping. That’s the global phenomenon but in India the scenario is apparently the exact opposite. According to the latest report from InMobi on...

Use Of Mobile Devices In India: Internet Users Spend 4 Hours A Day On Their Smartphone [Report]

Though, the adoption of Smartphone in India is relatively still low, mobile internet usage is surging up among users. A recent survey, conducted by InMobi and Mobext in May, depicts that Personal communication and Entertainment are the most performed...
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Mobile Internet Speed In India: From Bad To Worse [REPORT]

Languishing. And la…g…g…i…n…g. The sorry state of the desi internet in India. In a...
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Google Boots Out 3 Immensely Popular Android Apps from Play Store: Questions About Content Policing Resurface

With such a flourishing wilderness of Android apps on the Google Play Store, there is every likelihood of encountering something seemingly innocuous...

Reliance Future Group Deal In The Soup: SIAC Orders To Put The Deal On Hold

When Reliance agreed to acquire Future Group for $3.4 billion, recently, the share of Reliance Industries Limited rallied on the stock market....

Can Facebook Be Trusted For Newly Announced Hosting and Shopping Services?

Every coin has two sides. For Facebook Inc. (NASDAQ:FB), the positive side says that it has launched interesting, new features to further...

When the Going Gets Tough, the Tough Gather Online

Tech shows; we all know them, love them, and wish we could get to them. Unfortunately, that's not always possible. Or is...