inmobi

The Future Of Mobile Advertising In India Is All Video: Investment Up By 119%, Consumption 124% [REPORT]

Digital advertising has been around since the very early days of the internet. It is - and has always been - one of the most popular monetization models in the digital world. As of today, it forms the core...

The Secret to App Monetization Revealed: 55% Developers Earn Below $1000 [REPORT]

With ten days to go for Mobile World Congress, 2016 to be held in Barcelona, Spain, we are getting little nostalgic and excited, simultaneously, as the best and the new of the smartphone world will be revealed. What amazes...

Microsoft’s Acquisition of InMobi Will Make Google Face The Heat ?

In a world, that is increasingly shifting its focus to a mobile first scenario, the Desktop Internet as we know is slowly dying. Companies are gradually understanding the impact of an app ecosystem and many of them are taking...

Evolution Of Mobile Native Ads: 33% Advertisers Plan To Increase Budget By 25% to 50%

The exploding adoption of smartphones and tablets has accelerated the growth of mobile app and mobile internet industry worldwide. About 3.4 billion smartphones have been shipped by the end of 2014 and users have over 2.5 million apps to choose from....

Mobile Gaming Market 2014: Adventure Games More Popular, Americans Prefer Puzzle Games !

Mobile gaming is a rapidly developing industry worldwide. It is very much affected by regions, history of game play behavior, cultural impact and gaming landscape. Although gaming industry faced a few setbacks due to rampant piracy issues and ban...

48% Of Users Consult Their Mobile Devices To Make Purchase Decisions: The Role Of Mobile In Media And Advertising!

Mobile devices have transformed our daily behavior through various apps. Now it's also the fastest growing platform for media. With a vast user base of 1.75 billion users by the end of 2014, mobile is transforming the way media...

Mobile Ad Market In India For Q3, 2013 : Mobile Websites Win Over Apps, Apple Doesn’t Exists!

Smartphone shipment is estimated to reach 1 billion in 2014 while sales of feature phone are dipping. That’s the global phenomenon but in India the scenario is apparently the exact opposite. According to the latest report from InMobi on...

Use Of Mobile Devices In India: Internet Users Spend 4 Hours A Day On Their Smartphone [Report]

Though, the adoption of Smartphone in India is relatively still low, mobile internet usage is surging up among users. A recent survey, conducted by InMobi and Mobext in May, depicts that Personal communication and Entertainment are the most performed...

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Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of...
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COVID-19 Unemployment Leading To Ageing Indian Workforce, CMIE Reports

The latest data shared by the CMIE aka Centre for Monitoring Indian Economy has highlighted a huge red flag.

The Slip-Ups Keep On Coming: WhatsApp Web Users’ Mobile Data Leaked On Google

As the developments have unfolded over the past week, the clock for WhatsApp seems to be ticking with every passing minute and...

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go after China’s second-biggest smartphone marker...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out HarmonyOS later in 2021 as...