With the unemployment rate on the rise, companies are becoming more selective when it comes to recruiting a person. And, with the evolution of social media, recruiters have got more tools to screen and peep into job seekers’ profile....
Networking sites were initially created to help people connect with friends and family, like-minded people or those with similar interests. Social media today has come a long way from this concept of ‘connecting’. These sites today dictate the manner...
With the advent of eCommerce and online shopping, the entire strategy of the sales funnel has changed. Today, checkout optimization means a lot more than simply making sure you have enough lines open and cashiers working. Every step along...
More than ever social media platforms are changing the way we live and do things. Social media has a strong impact and influence on customers. More importantly, brands are using up social platform to engage users as their customers....
The explosive growth of smartphone has given wings to content creation, curation and consumption. To make it more explosive, multi-folds mobile internet penetration is allowing people to take their internet world everywhere with them. Until few years back, online...
It takes two minutes to cook Maggi noodles, but a lot more happens in just one minute. Millions of videos are viewed, thousands of statuses are uploaded, and millions of search queries are sent in a minute. It was...
India is rapidly advancing in the technological space. With the growing population and increasing smartphone penetration, India is going mobile and digital. Smartphone and internet is not just for the rich and wealthy but more users are becoming informed by...
Global Smartwatch industry will see a massive traction late this year. Almost every tech giant is gearing up to venture into smartwatch market, estimated worth $3 billion by B2C revenue in 2014. Apple Inc. (NASDAQ:AAPL) iWatch, Microsoft Smartwatch, LG...
The First mobile phone was introduced by Motorola in 1973 and the first call was made to a rival telecommunication company to inform them that the call was being made using a mobile phone! Fast forward to 24 years...
The future of marketing lies in mobiles. With 1.43 billion smartphone users all over the world, the opportunity for marketing has never been better. Over the course of a lifetime, an average American will spend 57,293 hours on a...
