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Apple Brief Companies Mobile Smartphones

Apple Inc. (AAPL) iPhone Daily Sales Exceed Those Of Babies Born Each Day!

Mobility is undoubtedly the biggest revolution in the 21st century.  The dramatic acceleration of smartphone usage over the past few years across 1 billion users are changing the way we go about our daily activities. In fact, mobile internet usage is expected to surpass desktop internet usage in 2014.

Smartphones are playing an increasingly important role in purchasing decisions. At least 48% of users consult their mobile devices before making any purchase decisions. Yet investment on mobile still accounts for less than 1% of the average marketing budget.  Local businesses and retailers are still adapting slowly to the trend of mobile first. Neglecting the mobile category is a huge mistake as 61% of users are likely to leave a mobile-website that is not user-friendly. Two-thirds of retailers say they see more value in allowing customers to use their smartphones within a store, and retailers apps are likely to see five times more engagement.

This infographic by Gryffin made in partnership with TollFreeForwarding, spells out the nature of mobile marketing clearly.  Though mobile has the best and most effective ways for advertisers to reach consumers, businesses are yet to take full advantage of m-commerce.

  • It is estimated by the year 2017, there will be almost 10 billion connected devices. Already, more people own a mobile phone than a toothbrush.
  • The number of iPhones sold every day stands at 378,000 and this exceeds the number of babies being born each day.
  • The increase of mobile devices is causing mobile traffic to explode. Google mobile search is up by 400%, and 90% of all tweets are sent from mobile.
  • The average person has his mobile in reach for 14 hours a day, and almost three-fourth of users bring their mobile phones to the bathroom.
  • 4 out of 5 consumers use their mobile phones to shop,  and 56% believe that mobile makes the shopping experience more enjoyable.
  • 67% said the most common usage of a smartphone was to find a store, while 51% use their devices for product information.
  • 68% of men are more likely to redeem mobile coupons compared to 58% of women.
  • The number of mobile coupon users is expected to rise from 12.3 million in 2010 to 53.2 million in 2014.

Mobile Market Domination

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Brief Internet Technology

The World Wide Web Is Now 25 Years Old: Nearly 3 Billion Of The World’s Population Is Online!

The World Wide Web was created 25 years ago on March 12, 1989 by Sir Tim-Berners Lee at CERN in Geneva, Switzerland. This was a truly revolutionary moment for the internet, which had no images, web pages or hyperlinks at that time. Information on the internet could only be accessed by directly logging into a server. At that time, the potential of the power of the internet was completely underrated as the web was just starting to grow and most of the computers at that time had extremely low modem speeds.

Fast forward 25 years later and everything has changed. Now a quarter of the world’s population is accessing the internet through mobile devices. Rapid adoption of 3G and 4G networks has pushed global internet usage to an all time high, with at least 3 billion internet users expected by the year 2015. The overall perception of the internet, at least in the U.S., is that it remains a force for good and would be impossible to live without.

The Pew Research Centre has studied internet usage in-depth, before and after the creation of the World Wide Web. A majority of adults in the U.S. were surveyed during different periods over the past 30 years. The results have been compiled and presented by CWCS Web hosting in this infographic.

  • 30 years ago, 10% of U.S. adults had a home computer and 14% had said that they used a modem for sending and receiving information.
  •  The simple act of transferring messages through computers was seen as not useful. At that time, only 23% of computer owners in the U.S. said it would be very useful, while 45% said it was not useful.
  • In 1990, the number of U.S. adults using a personal computer was just 42%.
  • In 1983, 1.4% of U.S. adults had internet access, which rose to 14% by 1995. In 2014, 87% of U.S. adults had internet access.
  • The fastest modem at that time was a 28.8 k modem, and it was available to just 2% of internet users.
  •  In 2014, 81% of U.S. adults said they had used desktop and laptop computers somewhere in their lives.
  • At least 90% of internet users go online from their home, an increase from 76% in 2000.
  • The majority of those surveyed were happy with the effects of the internet. 70% of users said they had been treated kindly or generously by others online.
  • Among the entire U.S. population, 39%  felt that they absolutely needed internet access.25-years-of the internet
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Brief Internet Technology

28.5% Of U.S. Shoppers Are Estimated To Buy Mother’s Day Gifts Online In 2014!

Mother’s Day is celebrated worldwide on the second Sunday of May every year. This year, May 11 2014, was especially important as it marked the 100th anniversary of Mother’s day as a National Holiday in the U.S. At least 87% of people had planned to celebrate Mother’s day and the occasion presented a huge opportunity for retailers as it is the third largest retail holiday in the U.S. To increase sales and revenue local business are increasingly targeting customers online with attractive offers.

Despite the explosive smartphone revolution, it hasn’t changed the way purchases are usually made on Mother’s day. In the U.S, there are now 163 .2 million smartphone users and 147.2 million tablet users. However, 36.6% of users still preferred buying gifts at specialty stores, while at least 84% felt gifts available at small retailers and boutiques were more unique and personal last year. Mothers in the U.S. are increasingly becoming more tech oriented, with tablet ownership among mothers with families rising from 26% in April 2012 to 50% by May 2013. Even more surprisingly, 42% of Women have expressed interest in consumer electronics.

Bing Ads and the Yahoo network together compiled the statistics from Mother’s day 2013 and the result is this interesting infographic. It highlights the potential revenue available for shop owners  and online stores  in what is one of the biggest retail holidays ever.

  •  With 85.4 million mothers, it’s no surprise that Mother’s day is the third largest retail holiday in the U.S.
  • In 2013, Mother’s day spending rose 11.3% to almost US$20.7 Billion. More spending was done among the 25-34 age group.
  • One third of all purchases were more than US$ 100, while only 53% of shoppers spent less than US$100.
  • The average Mother’s day spending per person was US$169 in 2013, a 10.3% increase from 2012.
  • Majority of shoppers will shop in stores, but in 2014 an estimated 28.5% are expected to shop online.
  • Spending on consumer electronics Mother’s day gifts grew by 44% from 2012, generating an estimated US$2.3 billion in sales.
  • 46% of tech gifts purchased were tablets, while smartphones constituted 27% of purchases. Computers, cameras and E-readers were the other popular gifts.
  • The most common techniques used to entice shoppers included free shipping, price cuts and coupons.Mother's Day shopping
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Brief Mobile Smartphones

48% Of Users Consult Their Mobile Devices To Make Purchase Decisions: The Role Of Mobile In Media And Advertising!

Mobile devices have transformed our daily behavior through various apps. Now it’s also the fastest growing platform for media. With a vast user base of 1.75 billion users by the end of 2014, mobile is transforming the way media is digested on a daily basis. The average millennial user spends 18 hours a day viewing media, of which 5 hours is spent on viewing content generated by their peers. The traditional forms of media such as TV, radio and magazine are witnessing an increased decline in the time being spent on them. Social media, app downloads and finding information are some of the key factors expected to drive growth in mobile media next year.

The rapid adoption of mobile media is also playing a new role in advertising. Mobile ads are far more effective than those on television and online, with almost half of the mobile users consulting their devices before making a purchase. The powerful impact of mobile advertising is a factor, that businesses can no longer choose to ignore. 61% of users are more likely to leave a website that isn’t mobile friendly.

This infographic by InMobi  is based on the Mobile Media Consumption Research for February 2014. By covering 14,473 people in 14 countries, a clear picture of the power of mobile media throughout the globe is presented.

  • A total of 6 hours a day is spent by the average mobile user in consuming media. Consumers spend an average of 2.2 hours per day on mobiles and tablets combined.
  • 21% of users plans to use their mobile devices to be more active on social media. Another 20% said they use their device more frequently for entertainment purposes.
  • The app is the best medium for mobile advertising. 48% of mobile ads were noticed on apps, compared to 40% on search engines.
  • 61% of users reported being comfortable with mobile ads as they are with online and TV ads.
  • The mobile is a powerful device for new discoveries. At least 79% of users admitted they had been introduced to something new via their mobiles.
  • 48% of users felt their mobile phones made the most impact when it comes to purchases. 70% of respondents felt that the mobile device had provided them with better options.
  • The rise of m-commerce is on a high, with 68% of consumers confessing to having spent money on an activity via mobile. A further 83% of users are expected to spend money through m-commerce next year.Global-Mobile-Media-Consumption-Wave-3-Infographics-Final
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Apple Brief Companies Facebook Google Microsoft Social Media

Google Inc. (GOOG) Purchased Android For US$50 million in 2005, Now Generates Revenue in Billions: The Nature of Technology Acquisitions! [Infographic]

Google Inc.(NASDAQ:GOOG) purchased Android for a tiny amount of US$50 million back in 2005. It must be regarded as one of the best investments till date, as Android is now the leading OS worldwide powering 80% of all smartphones and generating billions of dollars in revenue for the company in app sales. In contrast, the purchase of Motorola by Google for a whopping US$12.5 Billion in 2011 might have been a serious miscalculation. Motorola was again sold to Lenovo for just US$2.9 Billion and 4000 workers lost their jobs.

Such is the nature of acquisitions in the technology sector. In Q1 2014, the total global volume of tech companies reached an eye-popping US$756 Billion. Sometimes acquisitions turn out to be pure duds, such as Microsoft Corporation (NASDAQ:MSFT)’s acquisition of Hotmail in 1998 for an estimated US$500 million. It was meant to serve as a safeguard against AOL mail and Yahoo mail, but was removed by May 2013 and replaced by Outlook.com. Apple Inc. (NASDAQ:AAPL)’s acquisition of NeXT technologies for US$429 million was a double boost for the company, as Steve Jobs returned to the company and NeXT operating system became the foundation of OS X.

Some acquisitions involve eye-popping amounts of money and the benefits may be planned for the long-term, such as Facebook Inc.(NASDAQ:FB)’s acquisition of Whatsappp for US$19 Billion. Other purchases are mere safeguards against competition. Finances Online.com has compared the major acquisitions of the most influential technology companies in the infographic below.

  • Facebook’s acquisition of Whatsapp was the fourth biggest acquisition of 2014.
  • Since 2010, there have been more than 2500 acquisitions every year, with the highest at 2936 in 2011.
  • In 2013, the merger of Dell and Silver Lake was valued at US$24.4 Billion, while the merger of Sun Microsystems and Oracle was valued at US$7.4 billion.
  • Google bought Nest technologies for US$3.2 Billion in 2014, with the goal of collecting data on activities done at home. It paid just half that amount in shares to buy Youtube, which now generates an annual revenue of US$4.3 billion.
  • Microsoft’s acquisitions haven’t done much good for the company. Skype was bought by the company for US$8.5 billion in 2011, but generated just US$2 billion in revenue in 2013. It’s too soon to tell if the US$7.2 Billion acquisition of Nokia will pay off.
  • In the past five quarters Apple reported acquisitions totaling US$11.12 billion. All of Apple’s major acquisitions including NeXT technology, Siri voice technology, Authentec computer and mobile security have been under US$500 million.
  • Facebook purchases startups to allow entrepreneurship to grow. Its biggest purchases included Whatsapp for US$19 Billion and Oculus 3D technology for US$2 Billion.
  • Instagram, which Facebook bought for US$1 billion, is now growing faster than YouTube or Twitter.

company-acquisitions-infographic

 

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Brief Mobile

61% of Mobile Users Are Likely To Leave A Site That Isn’t Mobile Friendly: The Impact Of Going Mobile For A Local Business!

This is the golden age of mobile where almost every human being has access to some form of a cellular device. In 2014, there will be an estimated 4.33 billion mobile users on the planet, of which 1.75 billion will use smartphones. Local businesses are no exception to this trend and the majority now expects them to be on mobile. This is of particular importance when considering the amount of mobile searches being performed, outnumbering those on home computers. Business owners need to make sure that their website or application is available in the area where consumers are looking for their products and services. According to Forbes.com today’s consumers are increasingly using social media and business sites, while wandering the streets to look for things to do or buy.

This is an infographic from Market Domination Media, which highlights the possibilities of going mobile for business

  • 88% of consumers, who search for a type of local business on a mobile device, call or go to that business within 24 hours.
  • At least eight out of ten smartphone users, use their device while shopping in store, while 50% use GPS/Mapping apps to find retail locations.
  • At least 79% of smartphone users, have used their device for shopping related activities.
  • Only 55% of businesses have a mobile optimized website and 61% of users are likely to leave a website that is not mobile friendly.
  • Most importantly, 48% of mobile users, who visited a site that was not mobile friendly, had assumed that the company didn’t care about their business!
  • 44% of local businesses used an iPhone App for mobile optimization, while 33% used an Android App.
  • In 2013, mobile devices accounted for 72% of company traffic, a 20% increase from 2012.

The number of smartphone users will outnumber those on desktop in 2014. Currently, 25% of the global population accesses the internet through smartphones. With so many smartphone users, local businesses must optimize social media marketing and mobile website management if they are keen on increasing their web presence and improving sales and revenue. Already 72% of small business owners prefer the social media platform, for customer engagement and business purposes.why-your-business-needs-to-be-found-on-mobile-devices

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Brief Internet Technology

The Rise Of Big Data Industry: A Market Worth $53.4 Billion By 2017 !

This era is undoubtedly the age of information, or the data age. Unconsciously, we contribute to the vast data pool all the time, whenever we swipe our phones or use the internet. Lots of data or, big data is a collection of information from digital sources both inside and outside a company. This data can be used as a source, for discovery and performing analysis. The sheer volume of this data is growing exponentially, due to online transactions, and unstructured data from social media websites.

One of the main contributing factors, driving big data, is the growth in mobile data traffic, which grew 81% in 2013. Nearly 25% of internet users were on mobile, and by 2017 half of all mobile users worldwide will use smartphones. The explosively increasing number of videos being posted and viewed online is another indicator for big data, with mobile devices expected to constitute 50% of all online video consumption by 2016.

Nearly a decade ago, it was difficult to store so much data, but now, the current issue is determining the relevancy of data, and using analytics to determine the value. This interpretation of data is critical in big data applications.

To understand the vast landscape of big data, this infographic from Mushroom networks, puts things in perspective:

  • From a US$10.2 billion in 2013, big data is projected to become a US$53.4 billion dollar industry by 2017.
  • Amazingly, 90% of the data in the world today has been created in the last two years alone!
  • Every minute of the day, 570 new websites are being created.
  • The world digital data equals 900 exabyte’s (1 Exabyte=1000 petabytes). 70% of this data is created by individuals.
  • US$3.1 trillion a year is the cost borne by the U.S economy due to poor data collection by businesses and governments.
  • The U.S. also faces a shortage of at least 190,000 people with analytical skills. A further 1.5 million managers and analysts are needed to use big data to make critical decisions.
  • In 2013, one-third of all companies implemented big data initiatives, while two-thirds ran two or more big data projects.

The rise of big data, combined with Internet of things (IoT), will transform our future in unbelievable ways. One such application is in the medical sector, where increased information on diseases is changing the standard medical diagnosis. Medical data can also be collected through various sensors on the users devices. Apple Inc. (NASDAQ:AAPL) has reportedly developed bio-metric sensors in the rumored iWatch device, to monitor the wearer’s health.

the-landscape-of-big-data-infographic

 

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Brief Companies Microsoft

Microsoft Corporation (MSFT) To Make Big Gains As Cloud Computing Usage Reaches 1.5 Zeta-bytes In Asia-Pacific by 2016!

Microsoft Corporation (NASDAQ:MSFT) achieved 100% revenue growth, on its cloud computing services, Azure cloud and Office cloud, in its fiscal Q3 2014. This is no surprise, given that the Redmond giant has almost 1 million servers and holds vast domination over the cloud computing platform.

Cloud services basically allows users to use hosted services based on a subscriber model, ensuring that customers consume services which are constantly updated and improved. The massive increase in the number of internet users has spurred the demand for services such as Dropbox, Google Drive and Netflix.

Earlier, data was primarily stored on hardware devices, such as floppy disks, memory cards and hard drives. The main issues on these units were the lack of storage available and the possibility of a sabotage. Cloud storage has made it possible to store various forms of data such as music and documents with little to no risks.

In this infographic from eclipse.net, the rapid adoption of the cloud and its future possibilities are depicted:

  • The value of the cloud computing industry has risen from US$46 billion in 2008, to US$150 billion by 2014.
  • In a survey by Forbes, three-quarters of respondents used cloud computing, with Amazon, Microsoft and Google being the most popular services.
  • 86% of companies use more than one type of cloud computing device, with most using at least four.
  •  Asia-Pacific will be the largest market for cloud computing by 2016, with a mind-boggling 1.5 zeta bytes of global cloud computing usage.
  • Within five to ten years, 50% of all information technology will be stored in the cloud.
  • In another survey, 75% of respondents used the cloud for storing photographs, while 70% use the same for storing e-mails. Only 43% of users, store music and research notes on the cloud.

The rise of cloud computing is directly linked with the number of connected devices and the number of internet users. With an estimated 40 billion connected devices by the year 2020 and the number of internet users set to reach 3.6 billion by 2017, the cloud will continue to grow and expand as users look for more ways to store information.

Security issues persist on most cloud computing platforms and the lack of infrastructure needed to support a robust cloud network is another obstacle. For complete domination of the cloud fast internet connection and resilient bandwidth are two key prerequisites.cloud computing infographic

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Brief Mobile

7.7 Billion Mobile Devices Among 7.1 Billion World Population By The End Of 2014!

It would be impossible to go about our daily lives without our smartphones. They are changing our world in unimaginable ways, and ushering in new ways to go about our daily activities. It often seems impossible to imagine the vast number of smartphones, mobile apps and activity taking place every day on our devices. 25% of  internet users access the internet through their mobile devices, and by the end of 2015, there will be 2 billion smartphone users on the planet. In 2014, the number of mobile devices will exceed 7.7 billion, which is almost 600 million more devices than  human beings, on the planet.

In this infographic from PennyStocksLab, the sheer statistics present a clear picture of the golden mobile age we currently live in:

  • There are 1.4 billion smartphones on the planet and just 2 billion PCs. 1.8 million smartphones are sold every day, which is 5 times more than as many children born per day.
  • Social networking activity goes on at a breathtaking pace every day, with 3 billion Facebook likes, along with 380 million tweets, added daily.
  • A staggering 189 million apps are downloaded daily, which is five times more than the data uploaded to Facebook every day.
  • A mind-boggling 27 billion SMS, and 610 million MMS are sent every day.
  • The average American spends 3.3 hours a day on their smartphone, which is twice more than the amount of time spent eating , and over 1/3 rd of the time spent sleeping and working each day.
  • TV and mobile apps are competing fiercely for user attention.The average consumer spends 127 minutes a day on mobile apps and 168 minutes in watching television.
  • 75% of Americans bring their phones to the bathroom, while 88% use their mobile device while watching TV.
  • 191 billion e-mails are sent and received every day, which is more mail than the US postal service processes in one entire year.

This increased mobile usage is not without side-effects. Already, 12.5% of the mobile population are addicted to their smartphones. Such mobile addicts check their apps at least 60 times a day. In another survey, 66% of respondents replied that they would not last a single day without their smartphones. Some research has even found that social media can be more addictive than  alcohol and smoking.

the-golden-age-of-mobile-infographic-500px-final

 

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Brief Internet Technology

Apple Inc. (AAPL) Users Download 48,000 Apps From The App Store – Every Minute: Internet In One Minute !

Ten years ago, it would have been impossible to imagine the global scale and power of the internet today. Even now, internet users are uploading all kinds of information online, ranging from photos to videos and app downloads. Between 2011 and 2013, the global internet population grew by 14.3% to a staggering 2.4 billion users, with an estimated 25% of users accessing the internet on mobile. There are also 75 million servers around the world, which are powering the internet. With so many users, the amount of data being generated on the internet in one minute is enormous and almost incomprehensible. One minute may seem like a minuscule time period to us, but the internet is continuously growing and gathering information through all devices ranging from smartphones to desktop computers. It’s also shocking to learn that despite holding as much as 5 million terabytes of data, the entire internet weighs as much as a single grain of sand.

Through this powerful infographic from Domo, the staggering data being generated online every minute comes to life.

  • Every minute, E-mail users send at least 204 million messages while Google receives over 4 million search queries.
  • Social media is on fire every minute, with Facebook generating 2,406,000 pieces of content and Twitter users sending out 277,000 tweets.
  • 450 million Whatsapp users 500 million active users post 347,222 photos every minute, while users of Instagram post 216,000 photos every minute.
  • Vine is a Twitter-based client where users can post six second videos. Its users upload 8,333 videos every minute.
  •  Amazon.com is generating  US$83,000 in online sales every 60 seconds.
  • YouTube users upload a staggering  72 hours of Video very minute.

This might just be the beginning, as the internet will reportedly consume 607 terabytes of data every second by the year 2020. The internet of things (IoT) will also make sure that by 2020, there will be 40 billion connected devices. With such massive increase in usage, all the internet data now generated in one minute could be created in one second in just a few years.

DataNeverSleeps_2.0_v2

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Apple Brief Companies

Apple Inc. (AAPL) iPhone 5 is 25 Times More Popular than Samsung Galaxy S4 For BYOD Workplace !

Mobile devices have changed the lifestyles of people all over the world, and its effect in the workplace is growing steadily as well. Modern day gadgets have enough flexibility and features to all employees to keep their laptops in office and use their smartphones or tablets at home.

The term BYOD or Bring-Your-Own-Device refers to the company policy of allowing employees to bring their personally owned mobile devices such as laptops, tablets and mobile devices to the workplace, and to use those devices to access privileged company information. Despite concerns over security and handling of data, 2014 may be the year where the workplace officially goes mobile.

This infographic from Egnyte highlights the growing trend of BYOD, and the various challenges face by organizations

  • 65% of employees named smartphones as their most reliable device, with the iPhone emerging 25 times more popular than the Samsung Galaxy S4.
  • During 2012, the Nook was used for BYOD 12.6 times more than Kindle Fire, while the iPad was used 23 times more than Samsung Tablets.
  • More than 2/3 thirds of American small businesses already use BYOD, and a third of all organizations plan to stop providing devices to workers by 2013.
  • Several companies have reported benefits from BYOD, such as employees gaining 9 hours of additional productivity while out of office. These measures, combined with cost cuts, have resulted in US$ 2 Billion additional savings.
  • VPN’s were the most common method for employees to access files, with 76% choosing VPNs,  while only 12% used cloud sharing services.
  • Concerns about BYOD still exist. At least 90% of IT professionals expressed strong concerns about sharing content via mobile, while 21% of companies still don’t have any official mobile access policy.
  • More than 3/5 of organizations worry about data control loss, leaks and security issues for online file sharing.

Despite being present in 2/3 of all U.S companies, many enterprises still have no clear policy in place. Several other companies have yet to educate their employees on BYOD methods. Apple Inc. (NASDAQ:AAPL) devices have a clear lead in the enterprise market, but Android and Windows devices are steadily gaining popularity as well. Gartner predicts that by 2017, BYOD will evolve from a trend to a requirement.

byod

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Brief Internet Technology

The Internet Holds 5 Million Terabytes Of Data, But Weighs As Much As A Grain Of Sand!

The Internet is now a fundamental part of our lives and is being used continuously by  billions of people every day. It was first created in 1960 by the U.S. department of defence as a way of connecting computers to transfer data quickly. Ever since then, the internet has exploded  to 75 million servers, spread across five billion computers, smartphones and other devices. More than half a million undersea cables are the backbone of the internet, pushing data at the speed of light. With the advent of satellite-based internet technology and increased smartphone penetration, the internet will continue to get bigger and bigger every year.

Through this infographic, we can understand the vast physical aspects and invisible infrastructure which governs the internet.

  • As of today, there are an estimated 75 million server’s powering the internet. Microsoft has the most number of servers at 1 million, while Google has 900,000.
  • If we exclude the servers and cables, the internet has been calculated to weigh 0.2 millionths of an ounce, or the weight of a grain of sand, despite comprising an estimated 5 million terabytes of data.
  • Google controls the world’s largest  index of the internet, but this  constitutes only 0.004% of all data on the internet.
  • There are six main undersea cable lading stations in the world. The Apollo submarine cable systems run the most advanced trans-atlantic system cable system, connecting the U.S to the U.K and Europe.
  • Frankfurt is the world’s busiest internet hub, registering a whopping 2.5 terabits per second. USA has the most number of internet hubs at 97, four times more than second place Brazil, which has 23 internet hubs .
  • In 2003, there were just 300 million users on the internet and by 2013 that number had swelled to 3 billion worldwide, due to the introduction of smartphones and other connected devices.

Currently 25% of the world’s population accesses the internet through mobile devices. By 2020, the internet of things (IoT) will add 40 billion more devices to the internet, and there will be 10 connected devices for every man, woman and child on the planet. This improved access will increase internet data consumption to an estimated 607 terabytes per second by the year 2020.

Where-is-the-internet

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Brief Social Media

Millennials Are Driving Digital Media Growth: Spend 18 Hours Per Day, 5 Hours On UGC Alone!

The term millennial refers to the segment of population born between 1980 and 2000. This generation is sometimes called the Net generation for the simple reason that they can’t remember a time when there was no internet. This is the most technology savvy generation ever because of their association with internet and various connected devices right from the time they were kids.

They spend at least five hours per day viewing content which was generated by their peers. Such content, which is added by non-professionals, without any real motivation to do so is called User Generated Content or UGC. This includes status updates, blog posts and restaurant reviews. When it comes to trust, a millennial prefer their peers over expert advice. User generated content is also 35% more memorable than other types of media.

Marketing startup Crowdtap and the Global research company Ipsos MediaCT, surveyed 839 millennials between the ages of 18-36 in January 2014 to reveal how this generation prefers to view content. This infographic highlights the breakdown of time spent by millennials in viewing UGC and its impact on the media landscape.

  • Millennials spend 18 hours with media every day, and 5 of those hours are spent viewing  user generated content.
  • Social media has plenty of UGC, hence 71% of millenials take part in social networking at least once per day.
  • UGC is 35% more memorable and 50% more trusted than traditional and non-UGC media.
  • 74% of the respondents would trust information about product info from conversations with friends, while less than 45% would trust traditional media.
  • UGC is 20% more influential, when it comes to purchasing.
  • At least 60 % of millennials would use UGC before purchasing any major electronic products.
  • 40% of those surveyed, referred to UGC before making any travel plans.

This research is bound to have an impact on several brands that spend most of their marketing budgets towards social media and advertising messages. Brands will increasingly rely on consumers who share the view of their peers through UGC. With such massive increase in content, brands need to know if millennials are listening to their messages, not just hearing them.

Millennials-Heart-UGC-Infographic

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Brief Internet Technology

Internet Data Consumption To Reach 607 Terabytes Per Second By 2020: 35% Will Be For Pornography !

The internet is a behemoth that just keeps getting bigger and bigger every year, and there is currently no sign of the rise in IP traffic slowing down anytime soon. When you consider that internet data usage more than doubled in volume in just the U.S. alone during a 12 month period ending in 2012, and that there will be an estimated 19 billion global network connections by the end of 2017, you begin to wonder what size it will end up at.

If anything, the hard facts and projections that below infographic provides, suggest that bandwidth use is increasing on an annual basis rather than reaching a plateau, so it is interesting to take a look at how much bandwidth is currently available to meet our current internet surfing requirements, and how this valuable resource is being used and shared around the globe.

Internet-Data-Bandwidth

Just over 30% of the world’s population regularly log on to the internet and when you consider the economic growth being experienced by developing nations and emerging economies, it is easy to appreciate why it is projected that just under half of the world’s population will be internet users within the next few years.

If you are old enough to remember a time that was not actually that long ago when a Gigabyte was considered to be some serious capacity, it has been an amazing journey in the development of the internet that we now have Terabytes, followed by Petabytes and even Exabytes followed by Zettabytes.

It is estimated that global IP traffic within the next few years will account for about 120 Exabytes per month and this will equate to 1 Zettabyte per year, which does make you wonder what the measurement and volume will be in another 5 or 10 years from now.

During this continual stellar rise in internet bandwidth usage, it is particularly noticeable how the devices that we are using to get online have changed. Whereas the PC was mostly used a few years ago, it is a fairly even split, with non-PC devices like mobiles and tablets accounting for nearly half of what we prefer to access the internet with.

The infographic makes for an interesting reading and provides some interesting predictions for the future online.

Bandwidth-Peak-Times-high-res

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Brief Entrepreneurship

Key Qualities That Transform An Employee Into An Asset For His Employer !

There is no one-size fits all definition for this question. Every manager and every company would differ in opinion when they  answer this as well. But if we look for some common traits we see that employers look for employees dependable and good at their jobs. There are certain characteristics good employees share and those are the characteristics employers look for more than the ability to fill a job description.

The employees who outshine others by doing what they do best usually are called the best and they are the ones that work hard and work well with others. Other than that, there are other characteristics that bosses love to find in their workers.

Some traits on the list….

Traditionally, there are certain traits that have been listed down in the interviewer’s checklist and also been tested for are: Accountability, Flexibility, Creativity, Communication and Passion.

Also it’s seen that employers want employees who

  • Demonstrate dependability.
  • Are self–motivated.
  • Provide a positive representation of their brand.
  • Rise to the occasion.
  • Are team players.
  • With a positive attitude.

Do you have what bosses love?

 It is just not making a first impression on the bosses but being on their favorite page is desired by all employees in one way or other. So what is that the bosses love and those traits we should look out for which we usually don’t find in a book or list? These are the qualities that the bosses would like to see in their workplace among their counterparts:

  1. Be honest
  2. Don’t gossip
  3. Don’t overdo it.
  4. Challenge yourself.
  5. Speak up.
  6. Volunteer.
  7. Be a mentor for others.
  8. Always keep learning.
  9. Stay the course.
  10. Inspire change. 

What qualities matter?

In today’s fast changing and challenging market, it takes more to succeed and a recent study by Hyper Island says – “It’s all about your personality”. A growing desire for talent is seen in the current market and it is a unique combination of skill and flexibility. They are the people who can collaborate, adapt quickly and are also enjoyable company and they also have the drive to get things done.

Qualities-that-matter-most-to-employers-infographic

“What is most compelling to watch out here is how clearly it highlights that personality, not competence, is the determining factor of who’s going to get the most attractive jobs among tomorrow’s recruits”,  says Johanna Frelin, CEO.Hyper Island.

Tomorrow’s most wanted…

When we look at what will make the most difference when tomorrow’s leaders evaluate talent, the key trait is personality qualities and not skill sets. In the dynamic market of today the rate of change accelerates business growth and to achieve that, organizations have to attract and retain great talented professionals who would take them on the path to success.

Employees having the personality with flexibility and a unique combination of creativity and drive are the ones that determine success in tomorrow’s world ( ranked at the top with 78% votes). Followed by employees with “cultural alignment” : who make decisions based on values shared with their organization( 53%). Though we see personality reign in this market but skill sets still hold good (39%) with creative technology, UI/UX design, programming and analytics being the most prized ones.

So for a successful business, leaders of tomorrow look out for those traits and star employees tend to come up trumps!