Everyone’s an expert on the internet. Sometimes that expertise can be determined by the amount of social media followers they have or by the level of engagement they can generate. As mass communication continues to evolve through the web,...
Influencers are those individuals who are majorly experts, bloggers and thought leaders, who have huge community of followers. In a way they write brand’s fate, purchasing decision of their followers just lay in the words these influencers utter. So brands/marketers usually leverage on...