Indian Readership Survey
Brief
Indian Readership Survey(IRS),2010,Q2 : Bengalis Still Prefer Magazines
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In today’s world when more and more people are getting inclined towards internet or other electronic mediums for informative news or even a literary piece, courtesy the sudden rise of e-books, it seems that Bengali readers have maintained or regained their interest in magazines. Bengali monthly magazines, which had lost about 5.5 lakh readers in the previous quarter, have reported positive growth this time, having added 1.6 lakh readers in Q2. Except in a few categories and languages, magazines overall have seen a dip in viewership in the last several rounds. However, this quarter seems to have spelt some positive news for the magazines.
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