Tag: Indian Readership Survey
Indian Readership Survey(IRS),2010,Q2 : Bengalis Still Prefer Magazines
In today’s world when more and more people are getting inclined towards internet or other electronic mediums for informative news or even a literary piece, courtesy the sudden rise of e-books, it seems that Bengali readers have maintained or regained their interest in magazines. Bengali monthly magazines, which had lost about 5.5 lakh readers in the previous quarter, have reported positive growth this time, having added 1.6 lakh readers in Q2. Except in a few categories and languages, magazines overall have seen a dip in viewership in the last several rounds. However, this quarter seems to have spelt some positive news for the magazines.
Latest Briefs
Unintended Victims of the US Trade War With China: Entrepreneurs and...
The trade war rhetoric between economic juggernauts the U.S. and China are reaching a feverish pitch, with the Chinese lobbying the latest — but...
Must Read
From Bits Of Paper To Bits And Bytes: Evolution Of The...
We live in an era where technology has permeated every single aspect of our daily lives. The impact of technology on our day to...
