ice phone

Amazon Ice Phone: Has Amazon Learnt Lessons From The “Fire Phone” Disaster?

There is no question about it; the Amazon Fire Phone was an unmitigated disaster. The launch and subsequent failure of the Fire phone back in 2014 was one of the most high-profile failures in recent memory. It also served...

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Competitive Pricing Strategies: No Secret But Execution Is An Art!

Pricing strategies are a reasonable choice of several price options (or a list of prices), aimed at achieving the...