iAd market

Will Apple’s Flexible Price Strategy Over Mobile Ads Agitate Google ?

Apple launched its iAd services in July last year under the leadership of former CEO—Steve Jobs— who led the Apple’s mobile ad service to top position. Last year, the company had 19% of market share in mobile ad business...
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Netflix must urgently launch ad-supported subscription to revive growth

Netflix (NASDAQ:NFLX) is facing an unprecedented urgency to look beyond paid subscriptions and introduce an advertising support subscription tier....
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