iAd market

Will Apple’s Flexible Price Strategy Over Mobile Ads Agitate Google ?

Apple launched its iAd services in July last year under the leadership of former CEO—Steve Jobs— who led the Apple’s mobile ad service to top position. Last year, the company had 19% of market share in mobile ad business...
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Kharagpur Data Science Hackathon 2025: Bigger, Bolder, and More Exciting Than Ever!

The Kharagpur Data Analytics Group, a student-driven research society at IIT Kharagpur, proudly presents the 5th edition of the...
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