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40% Internet Users Actively Use Social Media Via Apps [STUDY]

social media usage via devices
The world’s online population continues to indulge into social media sites. There is no slowing down with the way social media is becoming an integral part of our daily lives. GlobalWebIndex (GWI) have been minutely putting down figures, quarter after quarter, giving us a detailed insight of how each social networking portal is shaping up, what is their user base,...

E-Stores Must Focus On Millennials The Most: 80% Own A Smartphone, 93% Have A Social Media Account, 67% Buy A Product Online !

millennials loves shopping
Any country’s economy is highly dependent on its millennial population as these are the early adopters of technology, product or trends. Besides, millennials represent the largest share of Internet users aged between 16 and 64 years, globally. And, in the developed economies, they are holding the lion’s share of the internet population. Asia is the youngest region among all...

Facebook Inc. (FB) Has A High Percentage Of People ‘Unliking’ Or ‘Unfollowing’ Brand Pages Than Twitter Or Google+ [STUDY]

facebook users unfollow brands
As we all know, Facebook Inc. (NASDAQ:FB) is, now, the ultimate forum for companies to advertise and promote their brands. Appearing of an ad on the Facebook page leads all the interested Facebook users to ‘like’ or ‘follow’ the particular brand. But the recent statistics from the GlobalWebIndex say that about 30 percent of Facebook users aged between 16-64 have...

Mobile Messaging Apps Are Growing At The Cost Of Social Networking Sites [Study]

Social-media channel trends q3 2014
The Q3 2014 report released by GlobalWebIndex (GWI) has pointed out that instant messaging apps like Snapchat, WhatsApp and Facebook Messenger are growing rapidly. In most cases, they were seen to be growing at the cost of networking sites. It also showed how teens are moving away from Facebook, preferring to be active on ‘younger’ platforms like Tumblr and...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...