great Indian festival

Beware: Amazon, Flipkart And Hackers Are Set To Lure You With ‘Never Before’ Offers

Amazon, the global retail-giant which has managed to keep growing in the middle of a pandemic, was forced to delay its much-awaited "Prime Day" event this year, in light of COVID-19. The event, where customers get to purchase products with...

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What is the Value of Auditing a Marketing Campaign?

As a general rule, reviewing business best practices is not considered an exciting task. Rather, most business leaders would...