Wednesday, January 16, 2019
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Will Apple’s Flexible Price Strategy Over Mobile Ads Agitate Google ?

Apple launched its iAd services in July last year under the leadership of former CEO—Steve Jobs— who led the Apple’s mobile ad service to top position. Last year, the company had 19% of market share in mobile ad business which has dropped, unfortunately, to 15% in this year. As company has found itself in a tough-nut situation against Google’s AdMob...

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