global Ad spending

The Number of Internet Users Worldwide Reached 4.1 Billion In July 2018 [REPORT]

The 2018 Q3 Global Digital Statshot report trots out a plethora of changes in the past three months, be it in the domain of social or digital or broadband. And in addition, displays the earnestness in which Global village goes online. As...

On-Demand Content To Rise: 85% of TVs Will Be Internet-Connected Smart TVs By 2016 !

Since 1920’s, when Television was invented, it has dominated the global media for nearly a century. Television has 61.4% share in global Ad spending, and still entertains largest audience worldwide (since there is no worldwide body which tracks exact...

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Competitive Pricing Strategies: No Secret But Execution Is An Art!

Pricing strategies are a reasonable choice of several price options (or a list of prices), aimed at achieving the...