forrestor

Brand Loyalty Among Fans Over Facebook Is Double Than Non-Facebook Fans [Report]

Forrester has released a new Report interestingly titled "The Facebook Factor". According to the new report Facebook fans are much more likely to purchase, consider, and recommend the brands that they engage with on Facebook than non-fans.  The new Forrester study...

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InfoEdge Still Betting Big On Zomato Even After Overwhelming Response To IPO

After the success of Zomato’s IPO, the founder and vice chairman of InfoEdge, Sanjeev Bikchandani said that Zomato sees...