forrestor

Brand Loyalty Among Fans Over Facebook Is Double Than Non-Facebook Fans [Report]

Forrester has released a new Report interestingly titled "The Facebook Factor". According to the new report Facebook fans are much more likely to purchase, consider, and recommend the brands that they engage with on Facebook than non-fans.  The new Forrester study...

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What is the Value of Auditing a Marketing Campaign?

As a general rule, reviewing business best practices is not considered an exciting task. Rather, most business leaders would...