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Google Inc. (GOOG) Purchased Android For US$50 million in 2005, Now Generates Revenue in Billions: The Nature of Technology Acquisitions! [Infographic]

Google Inc.(NASDAQ:GOOG) purchased Android for a tiny amount of US$50 million back in 2005. It must be regarded as one of the best investments till date, as Android is now the leading OS worldwide powering 80% of all smartphones and generating billions...

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What is the Value of Auditing a Marketing Campaign?

As a general rule, reviewing business best practices is not considered an exciting task. Rather, most business leaders would...