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Mobile App User Acquisition Is Cheaper But Retention Is Becoming Expensive [REPORT]

mobile app user acquisition-tactics
Ever since the unveiling of the Apple iPhone and it revolutionary iOS smartphone Operating System was introduced in 2007, there has been unprecedented growth and innovation in the mobile app development scene. The tech world experienced an extraordinary “app boom” similar to the dot-com bubble of the late nineties. More and more developers got into mobile app development to...

Apple iPhone Adoption Rates: iPhone 5s and iPhone 6 Take More Than 50% of The Pie

Apple iPhone usage monitor
No wonder Apple Inc. (NASDAQ:AAPL) is the world's most valuable brand as when it comes to the iPhones, there's a hard part of them that escapes media attention. From their record sales number for the new models to questions, if they can sustain their high markup price model, we have done a fair bit of coverage on the new iPhone...

Apple iPad Air vs Apple iPads 2013: Farther More Popular With 3.5% Market Share [STUDY]

The new iPad Air, launched by Apple Inc. (NASDAQ:AAPL), about a month back, is sweeping the market with distinction. A recent study on iPad Air market share by December 2013 from Fiksu – a company that keeps a track of the overall active iOS devices worldwide – shows that adoption of the iPad Air is much faster than any...

Apple Inc. (AAPL) iPhone 5S Controls 7.58% Of The Total Active iPhone Market While The iPhone 5C Disappoints [REPORT]

In the last few weeks Apple Inc. (NASDAQ: AAPL) has recorded an improvement in sales figures of the recently introduced iPhone 5S. Surprisingly, the adoption rate for the iPhone 5S is faster than its predecessor iPhone 5 in the first 66 days since launch.According to the latest report from Fiksu that tracks its Software Development Kits (SDK) being used...

Smartphone App Users’ Acquisition Cost Reached To Maximum In December 2011

Recently, Apple announced that it sold 37 million iPhones during the Q4 last year, and succeeded to grow the quarterly revenue of $46.3 billion. In last Christmas season, everyone was expecting to unwrap outstanding iPhone, and indeed someone truly said that it was “Apple’s Christmas”. The Christmas day was itself a big bonanza for Apple and Google, more than...

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Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

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