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Facebook Exchange Accounts For 63% Of Retargeting Impressions [Study]

FBX or Facebook Exchange is another media exchange like GDN, AdMeld, RightMedia etc., and an open marketplace where display media ads are bought and sold using RTB (Real Time Bidding).Facebook is continually working on many features which helps advertisers to improve their business on this platform. Recently, Facebook had launched a new conversion measurement optimization system for direct response marketers...

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India Ecommerce Market: $200 Billion By 2027, Slower Growth Than Expected...

The India ecommerce market growth is estimated to miss the market expectations as e-commerce juggernauts which was earlier going full throttle seems to have slowed...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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