Facebook exchange

Facebook Exchange Accounts For 63% Of Retargeting Impressions [Study]

FBX or Facebook Exchange is another media exchange like GDN, AdMeld, RightMedia etc., and an open marketplace where display media ads are bought and sold using RTB (Real Time Bidding). Facebook is continually working on many features which helps advertisers...

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Decoding Slack Acquisition: A Move To Give Microsoft Taste Of Their Own Medicine?

The acquisition of Slack has left many surprised. The popular workplace messaging app Slack...
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The Launch of ATT Feature Will Make Apple-Facebook Privacy Feud Nasty

Apple's firm stand has itched Facebook's co-founder Mark Zuckerberg. Much of today's internet usage has become heavily...

OYO, Pandemic and Future: CEO Agarwal Makes Big Claims

If there is one sector at which the pandemic really took a swing, it is the hospitality industry. But that's not the...

UPI Transactions To Cross Record 6.5 Billion In Q4 2020

The number of UPI transactions has crossed 2 billion mark in a second consecutive month. With that, it's clear that the number...

Facebook Acquires Kustomer: Social Commerce Is The Next Big Thing, For Sure!

In a bid to strengthen its social commerce’ arm, Facebook has recently paid top dollar for their recent acquisition.