emarketer

Advertising expenditure around the world (both online and offline) is expected to get close to $600 billion next year, predicts eMarketer. That means a 6% increase over the global ad spending for CY2014. The US, China, Japan, Germany and...

The APAC region - Indonesia, Singapore, South Korea, Hong Kong, China and Japan - has its own choices and tastes. The people here share content for different reasons than other socially active users across the world. These findings have...

The Asia-Pacific region has proved to be a promising region for the social networkers for expanding their domains of enterprise and attracting the endorsers to expand business with them. Although North America still leads the segment with 42.3% share of...

The social platforms are turning out to be the most preferred avenue for promulgation by the marketers in today’s time. For Facebook Inc. (NASDAQ:FB) second quarter of 2014 proved to be the clear illustration to this upsurging trend as the company’s...

Facebook Inc. (NASDAQ:FB)  is facing a slowdown in India as the number of monthly unique visitors declined the first time, while the rest all major social networking sites registered a growth during the same period. Among the top 20 nations of the world...

The mobile internet is still a developing industry in Asia Pacific region. The second largest country by population and number of mobile subscribers is still far from developed mobile infrastructure. Chew this – out of the 1.24 billion people in India,...

Smartphone penetration is increasing globally and Asia-Pacific region has emerged as the driving force behind this growth. But the sheer numbers and market share tell a very different story. Some of the countries in the region are fast approaching...

Initiatives or changes brought in by World’s largest micro-blogging platform, Twitter Inc. (NYSE:TWTR) to attract world-wide users is bearing them fruits in baby steps. According to a report by eMarketer user base of 140-char limit micr-blogging network is likely...

Apple Inc. (NASDAQ:AAPL) iPad ushered in the age of tablets in 2010, and four years later, half of the entire U.S. population is using a tablet device, at least once a month. Although the tablet market has saturated in North America,...

Google Inc. (NASDAQ:GOOG) and Facebook Inc. (NASDAQ:FB) are predominantly driving Global mobile ad spending market, which has been witnessing explosive Y-O-Y growth for last few years. In 2013, mobile ad spending increased 105% to $17.96 billion, and is expected...