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Majority of marketers considered Email and social media as most effectual customer engagement tools and they are primarily used to drive engagement. It is just like we say some things just go better together. That’s why integration of social media with email marketing technology sees hike this year. This can give your customers the ability to spread your messages...
In Asia it has never been easy for Merchants to accept the effectiveness of E-Mail marketing till last year. People still used to log-in to their Inbox for checking their emails and sending the replies. Scenario is no more same now. A recent survey conduced by e-Dilaog, a GSI Commerce Marketing Services division, reveals that 67 per cent of consumers in Asia-Pacific have made a purchase in a store or over the phone as a result of receiving a marketing email.