In India's fastest-growing retail sector, direct-to-consumer (D2C) brands have gained significant traction in the last few years. This shift is driven by evolving consumer behaviour, increasing internet penetration, and a growing preference for personalized shopping experiences. According to a...
With the increasing adoption and usage of the Internet in recent years, India's vast population has propelled it to become one of the fastest-growing countries for first-time online shoppers. E-commerce companies are capitalizing on this growth, making it easier...
Online retailers in India attained sales totalling to a Gross Merchandise Value (GMV) of $3 billion (Rs. 19,000 crores) between September 29 and October 4, the first six days of the festive season sales.
Gross Merchandise Value, aka GMV, is...
