digital marketing

Email is the most accepted tactic that is often dismissed as being too rudimentary for today’s focus on real-time information. Email marketing remains as the most neccesary element in the marketing strategies of businesses and organizations of all sizes. In a...

Content marketing strategy is a kind of marketing that involves creation and sharing of media and publishing content in order to acquire/engage consumers. Content marketing sees hike. According to the report, more than half (54%) of the B2B marketers plan to...

Marketers considered Email and social media marketing as most effectual customer engagement channels. It is just like we say some things just go better together. That’s why integration of social media with email marketing sees hike this year. To add, SMS...

Majority of the marketers believe that this year about 50% of the customers will view the email marketing messages on their mobile, but sadly only 40% of the marketers are ready for the mobile marketing strategy. While, 70% marketers...

Email remains a staple element in the marketing strategies of businesses and organizations of all sizes. Despite the emergence and hype surrounding many other digital marketing channels, such as paid search, SEO, and in recent years, social media, email...

For many who are still confused on what digital marketing channels should their companies have to invest, here we have brought a mix of many reports related to digital marketing trends for this year. This is a complete heap...

As marketers increase use in digital technologies, traditional media undergoes a huge suffering. Traditional media is dumped as it gives marketers a fragmented and dwindling audiences and comparatively cruder metrics. Due to all these drawbacks it is easily losing...

As marketers increase use in digital technologies, traditional media undergoes a huge suffering. Traditional mass media once offered marketers the most advantages to reach their audiences in a wider scale, but now the situations now have basically murdered the traditional...

FBX or Facebook Exchange is another media exchange like GDN, AdMeld, RightMedia etc., and an open marketplace where display media ads are bought and sold using RTB (Real Time Bidding). Facebook is continually working on many features which helps advertisers...

In the arena of digital marketing where consumer ideas are so very fragmented, the idea of using content to drag their interest and engagement is high among these marketers. A few days back we reported on how digital marketing kills...