digital marketing

Digital Marketing Loots Revenue At The Expense Of Traditional Marketing !! [Report]

As marketers increase use in digital technologies, traditional media undergoes a huge suffering. Traditional media is dumped as it gives marketers a fragmented and dwindling audiences and comparatively cruder metrics. Due to all these drawbacks it is easily losing...

41% Marketers Save More Money From Digital Marketing Strategy Than Traditional Marketing !! [Report]

As marketers increase use in digital technologies, traditional media undergoes a huge suffering. Traditional mass media once offered marketers the most advantages to reach their audiences in a wider scale, but now the situations now have basically murdered the traditional...

Facebook Exchange Accounts For 63% Of Retargeting Impressions [Study]

FBX or Facebook Exchange is another media exchange like GDN, AdMeld, RightMedia etc., and an open marketplace where display media ads are bought and sold using RTB (Real Time Bidding). Facebook is continually working on many features which helps advertisers...

Digital Marketing: Content Marketing Gains Highest ROI [Report]

In the arena of digital marketing where consumer ideas are so very fragmented, the idea of using content to drag their interest and engagement is high among these marketers. A few days back we reported on how digital marketing kills...

YouTube Knocks Out Facebook In Consumer Usage !! [Study]

Do you want your brand/product to be recognized by your consumers then you may have to produce more of videos and upload it on YouTube, a recent report from Technorati says. Consumers mostly use YouTube when it comes to online...

Digital Marketing Kills Traditional Marketing: Mobile and Social Media Are Hot Marketing Strategies This Year !! [Study]

As marketers increase use in digital technologies, traditional media undergoes a huge suffering. Traditional mass media once offered marketers the most advantages to reach their audiences in a wider scale, but now the situations now have basically murdered the traditional...

Internet And Social Media Are The key Factors To Influence New Product Purchase !! [Study]

Are you looking for a new product, just a second, are you one of them who seek for help on internet? According to the new survey, Internet is an important factor to influence greatly on consumer's purchase decision on...

Digital Marketing Spending Forecast 2013: Companies To Bet Over Data “Analytics” !

According to the new report from the Econsultancy, about 71% of businesses are planning to increase their digital marketing technology spend on this year, down from 74% in 2012. More than 800 companies, mostly from the UK, participated in this research,...

NetworkPlay Wins Internet Brand Excellence Award

When determination and vision is are high and employees are focused to produce only the quality, companies will be recognized in the same fashion as Networkplay,in, an online advertising Indian firm, which has bagged the brand excellence award at...
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₹90 Crore Per Hour: That’s What Mukesh Ambani Added To His Wealth During COVID Era

Today the "IIFL Wealth Hurun India Rich List 2020" was released and guess who kept maintained his...
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Can Tata Super App, With the Backing of Walmart, Take On JioMart?

In August, Tata Group, in a move to likely counter the offerings of the Jio umbrella, declared that they are in the...

The Raining Discounts Are Coming As Flipkart And Amazon Gears Up For Festive Season Sale

The festival season is about to begin and eCommerce majors in India Amazon and Flipkart are aiming to make the most of...

Amazon, Google And Microsoft Are Extreme Angry With TRAI

The big three of the tech industry - Amazon, Microsoft And Google - seems to be quite annoyed. Cloud...

New Android Malware Steals Your Banking Credentials And Let Hackers Access Your Smartphone

If you are an active user of banking apps on your Android smartphone, you must pay close attention to it.