In today's digital era, advertising is a cornerstone of success for any company. With the exploded adoption of smartphones, mobile internet and broadband over the past decade, companies have significantly increased their ad spending to attract the eyeballs of...
In today's digital age, advertising serves a pivotal role beyond the mere promotion of products and services; it is instrumental in building a company's brand, fostering trust, and establishing credibility. For numerous digital enterprises, advertising has evolved into a...
India's digital advertising sector is experiencing remarkable growth, with Alphabet's Google and Meta maintaining their dominant positions over the years. However, as consumers' shopping preferences have changed in the last few years, particularly during the covid-19 pandemic, Amazon has...
With the iOS 14.5 update announcement, Apple has declared war on app developers, measurement companies, and advertisers alike. It is a move that is highly likely to reshape the entire digital advertising industry.
Apple's app tracking transparency, aka ATT framework,...
After Facebook, now Google has been slapped with another anti-trust complaint.
Backed by Republican attorneys general from 10 U.S. states, the lawsuit filed in federal court in Texas on Wednesday is specifically pointing fingers at Google's gigantic role as a...
Online advertising was one of the most adversely affected industries by the global pandemic.
The first half (1H) of 2020 witnessed a major slip in revenue figures for advertising giants such as Facebook and Google as brands cut down their...
The world just received a sneak peek of the what’s heading Google’s way along with other big tech companies when it comes to the antitrust case which wants to dig out dirt about stifling of competition and harming consumers...
The global digital ad market is going through an unprecedented crisis. As the world plunged into the throes of the COVID-19 pandemic, so did the demand for digital advertising globally. Experts now believe that this particular situation is going...
It has recently been reported that Paytm and PhonePe which are leading digital payment companies of India have combined allocated a humongous sum of Rs. 2000 crores to spend on marketing in the year 2020. The top executives at...
Brands, nowadays, are investing more in mobile digital advertising as compared to desktop advertising. Thanks to increasing penetration of smartphone, apps and high-speed mobile internet.
The latest report by eMarketer has revealed that all this shift in digital ad...
