digital advertising

Google Gets Grilled For Having Monopoly On Digital Ad Market: Just A Sneak Preview Of What’s To Come Next?

The world just received a sneak peek of the what’s heading Google’s way along with other big tech companies when it comes to the antitrust case which wants to dig out dirt about stifling of competition and...

Major Slump In Global Digital Ad Spend: Google And Facebook In The Toughest Spot Ever?

The global digital ad market is going through an unprecedented crisis. As the world plunged into the throes of the COVID-19 pandemic, so did the demand for digital advertising globally. Experts now believe that this particular situation...

Paytm And PhonePe Will Spend Jaw-Dropping Amount On Marketing Efforts In 2020

It has recently been reported that Paytm and PhonePe which are leading digital payment companies of India have combined allocated a humongous sum of Rs. 2000 crores to spend on marketing in the year 2020. The top...

US Digital Ad Spending: Brands Are Spending 4X On Mobile Than Desktop!

Brands, nowadays, are investing more in mobile digital advertising as compared to desktop advertising. Thanks to increasing penetration of smartphone, apps and high-speed mobile internet. The latest report by eMarketer has revealed that...

Ad Spending In India 2018 – 2019: Promising Forecast Spells Good News For Publishers

It's a good time for Indian ad industry, given the recent findings. According to the recent report from Magna Global, India leads the world in 2018 and beyond as ad spending in India is estimated to grow with a record...

US Digital Ad Industry 2017 – 2019: Google And Facebook Continue to Dominate At Twitter’s Expense [REPORT]

The latest data from eMarketer emphasizes what many of already know; Google and Facebook Inc. (NASDAQ:FB) are the kings of the US digital ad industry. Together, the two tech giants will account for 63.1% of the investment in digital...

Facebook To Beat Google In Digital Display Ad Revenue In 2017 [REPORT]

The spending on digital advertising in the US is set for another year of startling growth. But the major eye-popping fact is the strengthening position of Facebook Inc. (NASDAQ:FB) in digital display ad market which will widen the gap...
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Facebook’s Chasm Of Distrust: An Ever-Deepening Divide

Facebook, the world's most popular social media platform has failed measurably as it is voted as the...
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With 9.8 Million Users Coursera Observes Boom Of Online Education In India

The global outbreak of Covid-19 has changed the lifestyle of people and almost every industry has resorted to online in a bid...

TikTok Oracle Deal: An Eyewash Or Mockery?

On Saturday, within few hours of US Department of Commerce announcing the ban on TikTok that would prevent users to download TikTok...

Apple And Google Are Changing Norms: Go Default with Gmail and Chrome On the New iOS 14

For long Apple iPhone and iPad users are forced to use Gmail and Chrome as an optional service on their devices. The...

Apple Store In India: More Of Disappointment Than Excitement?

Apple has started making moves to strengthen its presence in India. With the launch of Apple online store in India today, the...