digital advertising

Advertisers Skeptical About ROI: Only 6-7% Growth in Digital Ad Spending For FY24

In today's digital age, advertising serves a pivotal role beyond the mere promotion of products and services; it is instrumental in building a company's brand, fostering trust, and establishing credibility. For numerous digital enterprises, advertising has evolved into a...

Amazon’s Rising Influence is Disrupting Digital Advertising Duopoly of Google and Meta in India

India's digital advertising sector is experiencing remarkable growth, with Alphabet's Google and Meta maintaining their dominant positions over the years. However, as consumers' shopping preferences have changed in the last few years, particularly during the covid-19 pandemic, Amazon has...

Apple Is Redefining the Digital Advertising Market: Here’s How To Navigate The Changes!

With the iOS 14.5 update announcement, Apple has declared war on app developers, measurement companies, and advertisers alike. It is a move that is highly likely to reshape the entire digital advertising industry. Apple's app tracking transparency, aka ATT framework,...

Google Imposes ‘Monopoly Tax’ On Digital Advertising, Says New Antitrust Lawsuit!

After Facebook, now Google has been slapped with another anti-trust complaint. Backed by Republican attorneys general from 10 U.S. states, the lawsuit filed in federal court in Texas on Wednesday is specifically pointing fingers at Google's gigantic role as a...

Online Advertising To Grow By 20% In 2021, Says Morgan Stanley

Online advertising was one of the most adversely affected industries by the global pandemic. The first half (1H) of 2020 witnessed a major slip in revenue figures for advertising giants such as Facebook and Google as brands cut down their...

Google Gets Grilled For Having Monopoly On Digital Ad Market: Just A Sneak Preview Of What’s To Come Next?

The world just received a sneak peek of the what’s heading Google’s way along with other big tech companies when it comes to the antitrust case which wants to dig out dirt about stifling of competition and harming consumers...

Major Slump In Global Digital Ad Spend: Google And Facebook In The Toughest Spot Ever?

The global digital ad market is going through an unprecedented crisis. As the world plunged into the throes of the COVID-19 pandemic, so did the demand for digital advertising globally. Experts now believe that this particular situation is going...

Paytm And PhonePe Will Spend Jaw-Dropping Amount On Marketing Efforts In 2020

It has recently been reported that Paytm and PhonePe which are leading digital payment companies of India have combined allocated a humongous sum of Rs. 2000 crores to spend on marketing in the year 2020. The top executives at...

US Digital Ad Spending: Brands Are Spending 4X On Mobile Than Desktop!

Brands, nowadays, are investing more in mobile digital advertising as compared to desktop advertising. Thanks to increasing penetration of smartphone, apps and high-speed mobile internet. The latest report by eMarketer has revealed that all this shift in digital ad...

Ad Spending In India 2018 – 2019: Promising Forecast Spells Good News For Publishers

It's a good time for Indian ad industry, given the recent findings. According to the recent report from Magna Global, India leads the world in 2018 and beyond as ad spending in India is estimated to grow with a record...
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Amazon Makes Historic Bet on AI: $4 Billion Fuels Anthropic’s Generative Engine

AI investments have skyrocketed in the last three years, with tech giants placing their bets on the transformative power...
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