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Ad Spending In India 2018 – 2019: Promising Forecast Spells Good News For Publishers

ad spending in india
It's a good time for Indian ad industry, given the recent findings. According to the recent report from Magna Global, India leads the world in 2018 and beyond as ad spending in India is estimated to grow with a record rate.A report by Magna Global states that the ad spending in India is expected to grow by +12.5 per cent...

US Digital Ad Industry 2017 – 2019: Google And Facebook Continue to Dominate At Twitter’s Expense [REPORT]

US Digital Ad Industry
The latest data from eMarketer emphasizes what many of already know; Google and Facebook Inc. (NASDAQ:FB) are the kings of the US digital ad industry. Together, the two tech giants will account for 63.1% of the investment in digital ad industry in the US in 2017.Despite the competition from new entrants in the market, along with old-time rivals, both...

Facebook To Beat Google In Digital Display Ad Revenue In 2017 [REPORT]

digital display ad revenue
The spending on digital advertising in the US is set for another year of startling growth. But the major eye-popping fact is the strengthening position of Facebook Inc. (NASDAQ:FB) in digital display ad market which will widen the gap with Google.The research firm eMarketer estimates that in the US, total spending on digital advertising will reach $83 billion in 2017. This...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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