Digital Ad Spending

India's digital advertising sector is experiencing remarkable growth, with Alphabet's Google and Meta maintaining their dominant positions over the years. However, as consumers' shopping preferences have changed in the last few years, particularly during the covid-19 pandemic, Amazon has...

Brands, nowadays, are investing more in mobile digital advertising as compared to desktop advertising. Thanks to increasing penetration of smartphone, apps and high-speed mobile internet. The latest report by eMarketer has revealed that all this shift in digital ad...