digital ad spend

US digital ad spend Q3 2022: TikTok is the new hotspot for advertising by streaming brands

Brands are spending billions of dollars every quarter on advertising. According to the latest Sensor Tower report, the total US digital ad spending reached over $23 billion in Q3 2022, with over 5% quarter-over-quarter growth. Interestingly, social channels accounted...
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From Unicorns to Thrift Warriors: How Indian Startups Slash Appraisals in a Battle for Survival

In the wake of the Covid-19 pandemic, Indian companies, particularly the much-celebrated startup unicorns, have found themselves caught in...
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