customer engagement

Deploying Out-of-the-box customer engagement strategies are the key to success in the digital era

As businesses move deeper into the digital age, customer engagement has become critical to success in marketing and sales. People are now more accessible than ever, with numerous digital channels to meet their needs on any given day. You...

Poor Social Media Practices Can Kill Businesses !! [Report]

A new research on social media says that, businesses can no longer adopt a trial-and-error method on social media. The research finds that there is a connection between social media and business metrics such as consumers' probability to purchase...
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From Unicorns to Thrift Warriors: How Indian Startups Slash Appraisals in a Battle for Survival

In the wake of the Covid-19 pandemic, Indian companies, particularly the much-celebrated startup unicorns, have found themselves caught in...
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