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Brands Fail to Deliver On Their Promise of Personalisation From Collected Consumers’ Data [STUDY]

consumers personalized experience
In the era of internet and smartphone where 'Data' is dubbed as 'New Oil', almost every brand is trying to capture as much data as possible of their customers. Be it their online shopping habits, time spends on apps, device preferences or places they shop, brands are leaving no stone unturned to peep into consumers' life - all in the name of...

Mahindra Comviva Explains Why Is CEM the Future of Customer Support

future of customer support
Technology has been evolving like never before for the last few years, and this could be seen clearly with the growth of various communication channels online. 3.2 billion internet users worldwide are communicating over various online channels, especially on Facebook, twitter, WhatsApp, Instagram and LinkedIn. While Internet users are finding multiple digital communication channel at their disposal, brands are...

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Revised Foreign Investment Policies May Hit The India E-tail Like...

With India e-tail market bowled over with new foreign investment policies, brick and mortar retailers can be high on the hog! Apparently, CRISIL noted...

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Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is...

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

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