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Brands Fail to Deliver On Their Promise of Personalisation From Collected Consumers’ Data [STUDY]

In the era of internet and smartphone where 'Data' is dubbed as 'New Oil', almost every brand is trying to capture as much data as possible of their customers. Be it their online shopping habits, time spends on apps, device preferences or...

Mahindra Comviva Explains Why Is CEM the Future of Customer Support

Technology has been evolving like never before for the last few years, and this could be seen clearly with the growth of various communication channels online. 3.2 billion internet users worldwide are communicating over various online channels, especially on...

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Flipkart Acquires 100% Stake In Cleartrip To Diversify Its Offerings!

In a bid to increase the diversification of its offerings, Flipkart is all set to acquire a 100% stake...