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In the era of internet and smartphone where 'Data' is dubbed as 'New Oil', almost every brand is trying to capture as much data as possible of their customers. Be it their online shopping habits, time spends on apps, device preferences or...

Technology has been evolving like never before for the last few years, and this could be seen clearly with the growth of various communication channels online. 3.2 billion internet users worldwide are communicating over various online channels, especially on...