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Brands Fail to Deliver On Their Promise of Personalisation From Collected Consumers’ Data [STUDY]

consumers personalized experience
In the era of internet and smartphone where 'Data' is dubbed as 'New Oil', almost every brand is trying to capture as much data as possible of their customers. Be it their online shopping habits, time spends on apps, device preferences or places they shop, brands are leaving no stone unturned to peep into consumers' life - all in the name of...

Mahindra Comviva Explains Why Is CEM the Future of Customer Support

future of customer support
Technology has been evolving like never before for the last few years, and this could be seen clearly with the growth of various communication channels online. 3.2 billion internet users worldwide are communicating over various online channels, especially on Facebook, twitter, WhatsApp, Instagram and LinkedIn. While Internet users are finding multiple digital communication channel at their disposal, brands are...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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