cost per loyal users

Smartphone App Users’ Acquisition Cost Reached To Maximum In December 2011

Recently, Apple announced that it sold 37 million iPhones during the Q4 last year, and succeeded to grow the quarterly revenue of $46.3 billion. In last Christmas season, everyone was expecting to unwrap outstanding iPhone, and indeed someone truly...

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Tata Super App Launch: The Repeated Delays Are Quite Concerning, And Damaging Too!

The much-awaited launch of TATA Super App is postponed once again. Last year, in the month of August, the...