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iPad Is Dominating On iPhone In Terms Of ‘Conversion Rate’: Should Marketers Focus More On iPad Than iPhone ?
We have already discussed about online shopping through mobile devices during first 41 days of this holiday season. As number of Smartphone and Tablet is ramping up, marketers are more willing to invest on mobile ad campaigns. However, users' engagement on the iOS platform is quite more than other platforms, especially in comparison to Android. This is the main reason...