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To commemorate cell phone manufacturer Nokia's 15th year in India, Red FM devised an innovative activity. The radio station created a record of sorts by having the maximum number of live callers on a single day airing on Red FM's network of 47 stations across India. A countdown promo for five days culminated in the activity which took place on the d-day.The promo encouraged listeners to share their Nokia moments on Red FM on that day. And finally on July 30, 2010, all the 47 radio stations of Red FM celebrated Nokia Day for 17 hours at a stretch and Red FM's popular tagline, “Bajaate Raho”, was changed for the day to Nokia's tagline, “Connecting People”.