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Why Amazon Has Decided To Launch New Color Kindle eReader?

Last month, we have discussed about how proliferation of Tablets have become a major challenge for E Ink business. Users are more likely to own Tablet for eBook reading rather than reading on tradition devices, which are currently being provided by E-Ink. Anyway, the advent of portable and high-end Tablets  have swallowed E-Ink's business worldwide, reason is quite obvious...

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