Tag: Celebrities

As globalization and digitization continue to break down the barriers between cultures and geographies we’re seeing a rapid rise in global brands, but also in true global celebrities. Celebrities, for better or worse, are brands in their own right and they operate in areas that are passion points for consumers and frequently leverage immense social currency. To some celebrities marketing is...

In Asia, Facebook counts 212 million users, just 5 percent of the 4.3 billion people who live there. Asia is a region that is largely dominated by Facebook, which has overtaken a number of rivals that once ruled markets across the continent, including Friendster, Hi5 and Google’s own Orkut.While Google carefully guards its user figures and doesn’t break out...