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Social Media As A Tool For Personal Gain: Do Users Really Like It?

As globalization and digitization continue to break down the barriers between cultures and geographies we’re seeing a rapid rise in global brands, but also in true global celebrities. Celebrities, for better or worse, are brands in their own right and they operate in areas that are passion points for consumers and frequently leverage immense social currency. To some celebrities marketing is...

Google: Celebs And Politics Are Driving Google+ Growth In Asia

In Asia, Facebook counts 212 million users, just 5 percent of the 4.3 billion people who live there. Asia is a region that is largely dominated by Facebook, which has overtaken a number of rivals that once ruled markets across the continent, including Friendster, Hi5 and Google’s own Orkut.While Google carefully guards its user figures and doesn’t break out...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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