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Brief Social Media

Facebook Falls Prey To Coronavirus: Cancels Global Marketing Summit 2020

The deadly Coronavirus outbreak seems to have now become the primary cause of the cancellation of another major global business conference as reported by major news outlets. Facebook Inc. (NASDAQ:FB) has cancelled its Global Marketing Summit 2020 which was slated to take place in San Francisco, California next month.

The Global Marketing Summit by Facebook is an event conducted every year by the Facebook Marketing Partnership Team. In this flagship event of theirs, they share their key product roadmaps, the latest trends, and opportunities for growth.

The theme of the Global Partner Summit by Facebook always revolves around on how to build powerful products than those that already exist and offer more frictionless solutions for advertisers and marketers alike. Facebook always brings and hosts all the leading advertising and creative technology companies, media agencies, and consulting firms from around the world to discuss how they could create exponential value for advertisers and consumers alike by connecting, collaborating, and creating together during this event.

This year the Global Marketing Summit by Facebook was scheduled for March 9-12 at the Moscone Center which was expected to be attended by approximately 5,000 attendees but was cancelled as a cautionary measure considering the public health risks related to the Coronavirus outbreak as mentioned by a Facebook spokesperson.

However, Facebook also reportedly said that they would surely be committed to holding the event in the future.

Implications of the Coronavirus Outbreak on Businesses Worldwide

Facebook’s cancellation of their Global Marketing Summit 2020 wasn’t the first victim of the implications of the deadly outbreak of the Coronavirus. On Thursday, the organiser of the world’s biggest phone show ‘Mobile World Congress’ 2020 cancelled their mega event as well which was set to take place in Barcelona.

Other events that have been postponed or cancelled amid the fears of the spreading of the outbreak include the Chinese Grand Prix, the Black Hat information security conference’s Asia summit; London Metal Exchange’s annual Asian gathering in Hong Kong and Art Basel’s annual art fair in Hong Kong. Elon Musk’s Tesla factories in China have also reportedly shut down amid this health crisis thus putting a halt to their operations. Similarly, India’s smartphone market has also become the victim of the outbreak as major factories in China have put a halt to production.

The novel coronavirus that originated in the Wuhan area of China in December 2019 has spread to over 25 countries, raising safety concerns globally. Apart from the increasing rate of infection and death tolls arising from the outbreak, it has also started becoming a central cause of disruption for major businesses worldwide. While some Economists believe the current level of disruption is manageable if the number of new coronavirus cases begins to slow, and China’s factories reopen soon, others believe the result of the current implication will be an obvious fleeting hit to the Chinese economy in the first quarter and therefore, put a huge dent in global growth. Therefore, it is essential that we do everything that could be done to eliminate this outbreak as fast as we can. Let us know your thoughts in the comments down below.

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Brief Mobile

BREAKING: GSMA Calls Off MWC 2020!

Update 1: February 12, 2020

GSMA, the organisation that operates Mobile World Congress, aka MWC, has decided to call off MWC2020 amid the fear of Coronavirus. The event was already facing challenges since the outbreak of Coronavirus in the mid of Jan 2020, which resulted in many tech giants backing off from the event.

“The global concern regarding the coronavirus outbreak, travel concern and other circumstances make it impossible,” said GSMA CEO John Hoffman in a statement to Bloomberg.

Just two days before we wrote about how tech giants, including Amazon, Nvidia, LG, Ericsson, have turned their back to MWC 2020 one after another. You can read more about this below.

January 10, 2020:

Mobile World Congress 2020, aka MWC 2020, one of the world’s largest conference, has started losing its shine much before its kicks off.

Novel Coronavirus, the deadly virus that killed 811 people immediately after following an outbreak in the central city of China, Wuhan has turned out to be a major medical concern since the beginning of this new year. The death toll and the number of infected cases have been seemingly popping up at a rapid pace since its inception. Now, the outbreak has also become the central issue of distress in the global business community.

Mobile World Congress or MWC as it is referred to, is one of the most important corporate networking opportunities between executives belonging from the mobile industry and various government officials. This year, the MWC 2020 is scheduled to be held in Barcelona starting from 24th February but with the growing concern over the Coronavirus outbreak, major companies in the mobile industry have started to withdraw themselves one after another from participating in the exhibition event.

Source: Hindustan Times

As of now, Amazon, L.G., NVIDIA and Ericsson are few of the major companies who have abandoned or withdrawn from the event. But that’s not the only damages that have put MWC 2020 in a tough spot. Many other companies, including Samsung, have reduced the number of executives, as compared to the previous years, that would be participating in the conference. In fact, rumours are also making rounds that executives of many companies participating in the MWC 2020 are also not very comfortable in attending the event due to the fear of Coronavirus.

An email statement from an Amazon spokesperson received by a major tech news outlet stated that it was because of their concerns over the coronavirus and its quarantine efforts that they had to back out from the event at such short notice. Other major companies such as Microsoft has reportedly said that their plans to attend the event remains unchanged as of now but they might just cut back on the number of executives that they plan on sending to attend MCW.

This fatal blow seems to have left the MCW event organizers of 2020 on uneven grounds and has, therefore, led them to take some serious measures by implementing stringent safeguarding policies around the event.

As per GSMA Chief Executive Officer John Hoffman, everyone from the Hubei province of China are banned from attending the event whilst all travellers who have been in China will need to provide tangible proof showing they have been outside of China 14 days prior to the event. The attendants also need to self-certify that they haven’t been in contact with anyone that they think have contracted the virus.

The show organisers said they also plan to clean and disinfect commonly used items such as speakers while making sure the same piece of equipment isn’t used by multiple people. They have also issued a request to refrain from shaking hands at the meet and greet to further eliminate any probability if there remains any to contain the spreading of the virus.

Source: NDTV

The World Health Organization (WHO) has declared novel coronavirus to be a global health emergency but has also remarked that there is no evidence at present to suggest that there is a community spread in Europe, so WHO/Europe won’t currently be requesting that large gatherings such as that of MWC 2020 be cancelled.

What will the future of global business communities hold amid the outbreak?

The novel coronavirus is a deadly outbreak with huge outspread potential and therefore it would definitely be a wise call to refrain from any global community meet and greets as of right now as it will assist and ensure the speedy quarantine and elimination of the virus.

Source : Aljazeera

As of today, the death toll has risen to 908 with over 40,171 infected cases as reported by major news outlets. W.H.O has declared they will seemingly accelerate their pace of research and innovation to battle the virus and finally defeat it before it is able to infect and kill any more of the population. Let us know what are your thoughts regarding such a massive outbreak and it’s consequences in the comments below.

All such development has jeopardised the plans of MWC 2020 organisers this year. Not only the security measures have become a serious concern, but the drastic fall in the expected number of attendees is also another challenge to tackle. This will also make companies refraining and showcasing their major innovations and announcements that take place every year. Amid all the fear related to the contagious Coronavirus, MWC 2020 is definitely not going to be a head-turner as it used to be every year.

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Social News

Linkedin Celebrates 100 Million Members Mark [Infography]

Undoubtedly, it is a celebration day for Linkedin. Company has announced that it has reached much awaited 100 Million members mark from 22 different countries across the globe today. According to company, the website – leader in professional networking – is adding 1 Million new members every week and growing and topping up one member with every passing second.

Interestingly, little less than 10% of overall members are from India and about 50% members are from outside U.S. To make this event more memorable, Linkedin has launched a portal where users can login and submit their “success story”

“We are making great progress towards our ultimate goal which is to connect all of the world’s professionals to make them more productive and successful and are also rapidly growing our network globally. We want to thank all of you, our 100 million members, for making this happen. Your experiences, connections, and shared knowledge are what make LinkedIn so powerful to each and every one of us,” Jeff Weiner, CEO, LinkedIn has written in a blog post.

Besides thanking to all its users, company has also released an Infography which reveals many interesting facts and figures about Linkedin.

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Business Social News

Visualize Your Linkedin Connections Strength With InMaps

Linkedin Labs is back again with another stunning product called InMaps that visualizes your connection strings within your business network. Still in a experimental mode, InMaps is an interactive way to categorize your contact groups and understands their connections with other people in your business network.

InMaps sifts through all of your connections, detects the relationships between them, and groups them into different network clusters. For example, LinkedIn separated my networks into five clusters, including previous company contacts, regional contacts, current company contacts and classmates at my studied University. It color-codes and clumps these networks together so you can see the depth of your connections in one interface.

InMaps is an insight into who the major connections, bridges and influencers are in your network. People with bigger dots and their names in larger fonts have more connections (and typically more sway) in specific clusters. With all excitement, now I found it easy to filter those contacts which have network of million people ( I have figured out few such connections to capitalize now).

InMaps also includes a few options for sharing. It creates a landing page with your LinkedIn InMap and provides Twitter, Facebook and LinkedIn share buttons so you can spread your map to the rest of your network.

Few weeks back Facebook also got similar sort of visual network demography which was acclaimed by many people across the globe. Here is a video which explains the functionality and advantages of new InMaps.

httpv://www.youtube.com/watch?v=PC99Nw2JX8w

Categories
Social Media

Linkedin Tops 70 Million Users and 1 Million Company Profiles

Professional social network LinkedIn now has 70 million members, according to the company’s home page. The company hit 60 million users in February, and has been growing fast, especially in international markets. LinkedIn’s network’s CEO, Jeff Weiner, stated in a blog post last fall that half of LinkedIn’s membership is international. The company is also listing one million company profiles, which are similar to a user profile.

Weiner tells us that the fastest growth LinkedIn is seeing is in international markets.
LinkedIn has mitigated the growth in international markets with expansion in international offices in The Netherlands, and India, two areas where LinkedIn is growing rapidly.

The network has also been adding features continuously over the past six months to broaden LinkedIn’s reach across the web, adding a deeper Twitter integration, opening up an API, providing a plugin with Microsoft Outlook and enhancing sharing options.

But while LinkedIn is looking to bring its platform to the greater web, there’s a tremendous amount of potential to use the data the network has on its side to add additional functionality to both users and companies. Weiner recently told us that data is incredibly important part of LinkedIn’s future as a network. And while we can’t reveal what those data features are at the moment, it’s safe to say that we will be seeing a number of new initiatives coming from LinkedIn leveraging the wealth of professional content on the network.

Weiner won’t comment on any plans for LinkedIn to IPO in the near future, but the company is clearly seeing growth, is profitable and working diligently to build features into the platform. It should be interesting to see what the second half of 2010 brings the professional social network.