brands position

Nokia, Sony And Tata Shine As Most Trusted Brands in India

Nokia, the global leader in mobile handsets, has emerged as the most trusted brand in India, followed by the Tatas and Sony, according to a study by Trust Research Advisory (TRA)- a research company surveyed 2,310 respondents across nine...

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Competitive Pricing Strategies: No Secret But Execution Is An Art!

Pricing strategies are a reasonable choice of several price options (or a list of prices), aimed at achieving the...