Tag: brand

Samsung Electronics Co Ltd. (KRX:005930) is the market leader in the smartphone segment, followed by its arch rival Apple Inc. (NASDAQ:AAPL). Currently, Samsung’s Galaxy S7 and S7 Edge are the best premium smartphones available after the recall of Galaxy Note 7 due to the global scandal of the device catching fire. Even after one of the biggest debacles in the...

Visual media appeals more eyeballs as it captures one’s attention easily than words. The ongoing social media trends are in line with this thought. The unheralded king of social media Facebook Inc. (NASDAQ:FB) also stands to be subsided when it comes to visuals. For all surprise, Instagram stands to be the top most engaging media when it comes to brands....

Premium priced products, unique market strategies and an undeterred loyal consumer base are what has come to define Apple Inc. (NASDAQ:AAPL). The brand speaks of reliability, credibility and trust. The 2014 list of “The World’s Most Valuable Brands” by Forbes speaks for the same. The list of brands is compiled on the basis of three years of earnings and allocating...

Fan penetration is one of the most important factors on Facebook Inc. (NASDAQ:FB) which provides a complete overview to focus on one’s social media activities as it provides the insight how well a person is able to reach the community he or she is building on Facebook. Hence, it’s a crucial success determinant for an influential social media presence which...

Apple Inc. (NASDAQ:AAPL) is the most craved mobile handset brand in price sensitive emerging markets, leapfrogging Samsung that topped the list in 2013. According to the latest study by Upstream, 32% of buyers in China, India, Brazil, Vietnam and Nigeria, known as emerging mobile markets, are quite fascinated towards iPhone than that of any other premium range of smartphone...

The growing popularity of Facebook Inc. (NASDAQ:FB) has helped advertisers and brands to reach out massive internet users base in no time, conditionally a proper marketing campaigns are defined and deployed in an strategic manner. Though, marketers are promising sky-high results to their clients, only bunch of brands are actually able to get a significant ROI, while many are...

Investment on social media marketing is one of the prime objectives in any business strategy, as outcome is huge compared to money invested. This is resulting in more number of jobs for social media marketers and firms have started considering to maintain in-house social media marketing team to acquire new customers through engagements on Facebook, Twitter, LinkedIn and Google+.The below...

Leading global brands are realizing the importance of online presence on various Social media platforms, especially Facebook Inc. (NASDAQ:FB). Most of firms in developed countries have separate section of workforce working on Social media part for publicity and marketing for the brand. More than 1357% increment took place in Social media roles in various small and big firms. Social...

If you have anything to do with social media marketing for businesses, it’s important to treat every channel to best of its potential. However, many marketers fail to understand the true potential of each social network and keep rubbing each one of it with equal force, and finally fall short to goals. Therefore, its important to understand the right-fit...

Every entrepreneur or startup wants to create a brand value of their business because they know it pays off well in long run. People always be fascinated towards brands, follow them and show higher spending capabilities for it. But, have you ever thought what behind the “brand scene” and what makes people to stay infatuated towards it? This interesting...

Many of us think that sales process triggers from the day when marketing of products/services begins. But, in the era of dynamic business needs the ‘Buying” process begins long before a sales person contact a prospect. This latest infograpphic shows how exact brands are leveraging on contents from various social channels to drive prospect from beginning to the closure...