brand

Why should you care about brand building anyway? Well, for starters, a Nielsen survey points out that 59% of consumers would buy a product or service from a familiar brand. The more your brand resonates with your audience, the...

Samsung Electronics Co Ltd. (KRX:005930) is the market leader in the smartphone segment, followed by its arch rival Apple Inc. (NASDAQ:AAPL). Currently, Samsung’s Galaxy S7 and S7 Edge are the best premium smartphones available after the recall of Galaxy Note...

Visual media appeals more eyeballs as it captures one’s attention easily than words. The ongoing social media trends are in line with this thought. The unheralded king of social media Facebook Inc. (NASDAQ:FB) also stands to be subsided when...

Premium priced products, unique market strategies and an undeterred loyal consumer base are what has come to define Apple Inc. (NASDAQ:AAPL). The brand speaks of reliability, credibility and trust. The 2014 list of “The World’s Most Valuable Brands” by Forbes...

Fan penetration is one of the most important factors on Facebook Inc. (NASDAQ:FB) which provides a complete overview to focus on one’s social media activities as it provides the insight how well a person is able to reach the community...

Apple Inc. (NASDAQ:AAPL) is the most craved mobile handset brand in price sensitive emerging markets, leapfrogging Samsung that topped the list in 2013. According to the latest study by Upstream, 32% of buyers in China, India, Brazil, Vietnam and...

The growing popularity of Facebook Inc. (NASDAQ:FB) has helped advertisers and brands to reach out massive internet users base in no time, conditionally a proper marketing campaigns are defined and deployed in an strategic manner. Though, marketers are promising...

Investment on social media marketing is one of the prime objectives in any business strategy, as outcome is huge compared to money invested. This is resulting in more number of jobs for social media marketers and firms have started...

Leading global brands are realizing the importance of online presence on various Social media platforms, especially Facebook Inc. (NASDAQ:FB). Most of firms in developed countries have separate section of workforce working on Social media part for publicity and marketing...

If you have anything to do with social media marketing for businesses, it’s important to treat every channel to best of its potential. However, many marketers fail to understand the true potential of each social network and keep rubbing...