brand engagement

How Top Brands In India Are Using Social Media Platforms In 2014, And Succeeding [STUDY]

Social media marketing spend in India has been growing considerably at around 68% CAGR over previous two financial years. In the FY 2014, social media constituted 18% of overall online promotion spend, which stood at INR 495 crore. Given this...
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Google’s $32 Billion Acquisition of Wiz: Is Cybersecurity the Next Big Gold Rush?

On a crisp Monday morning in Silicon Valley, an announcement sent shockwaves through the global tech industry: Google was...
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