brand engagement

How Top Brands In India Are Using Social Media Platforms In 2014, And Succeeding [STUDY]

Social media marketing spend in India has been growing considerably at around 68% CAGR over previous two financial years. In the FY 2014, social media constituted 18% of overall online promotion spend, which stood at INR 495 crore. Given this...
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OTT content consumption in India: Only 119 million people have active paid subscriptions

The consumption of OTT content has dramatically risen across the world in the last few years. During the Covid-19...
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