brand engagement

How Top Brands In India Are Using Social Media Platforms In 2014, And Succeeding [STUDY]

Social media marketing spend in India has been growing considerably at around 68% CAGR over previous two financial years. In the FY 2014, social media constituted 18% of overall online promotion spend, which stood at INR 495 crore. Given this...

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Facebook’s Content Censorship Policies Are Broken, And It Must Be Fixed ASAP!

Facebook's very own independent content oversight board has testified about the social media behemoth's content moderation shortcomings! Michael McConnel, the...