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Brands Fail to Deliver On Their Promise of Personalisation From Collected Consumers’ Data [STUDY]

Aarzu Khan -
In the era of internet and smartphone where 'Data' is dubbed as 'New Oil', almost every brand is trying to capture as much data as possible of their customers. Be it their online shopping habits, time spends on apps, device preferences or...
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Google’s $32 Billion Acquisition of Wiz: Is Cybersecurity the Next Big Gold Rush?

On a crisp Monday morning in Silicon Valley, an announcement sent shockwaves through the global tech industry: Google was...
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