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Brief
Brands Fail to Deliver On Their Promise of Personalisation From Collected Consumers’ Data [STUDY]
In the era of internet and smartphone where 'Data' is dubbed as 'New Oil', almost every brand is trying to capture as much data as possible of their customers. Be it their online shopping habits, time spends on apps, device preferences or...
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Quick Commerce War Heats Up: Can Flipkart Catch Zepto After the Failed Acquisition?
When a big company intends to enter a new business segment from scratch, it often prefers to acquire an...
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