boomers

Want To See Your Online Sales Growing: Focus On Boomers – Nielsen

How many times have you designed a campaign keeping the most neglected age-group as your target audience? I am sure; you are scratching your head to look for a reasonable answer of this! But the situation is no more...
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Quick Commerce War Heats Up: Can Flipkart Catch Zepto After the Failed Acquisition?

When a big company intends to enter a new business segment from scratch, it often prefers to acquire an...
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