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Surge In Video Consumption in India Has Triggered Investors Interest In Video Apps

The descent into a ‘new normal’ because of the coronavirus pandemic has given rise to a different pattern of consumer behaviour. During the lockdown, India started observing a huge surge in video consumption which has led to some very...

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Competitive Pricing Strategies: No Secret But Execution Is An Art!

Pricing strategies are a reasonable choice of several price options (or a list of prices), aimed at achieving the...